Marketing trends & tactics

Burnout: oman lying on her forearms

How to deal with the business of burnout

Trying to write your next killer ad campaign or impactful voice-over script, but feeling listless, stuck and empty? First of all, it’s vital to understand that burnout happens to many people involved in creative endeavors — whether it relates to writing a book, a voice-over script, an ad campaign, or designing graphics. According to a recent Gallup study, 23% …

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Why audioblogging can do great things for your business

Blogging has become a favorite way to connect with and engage people online. Corporations, marketers, and content creators use blogs to reach out to a global audience daily. With the constant deluge of new online content, audioblogging is a novel way to impact and influence your audience. The surge in the popularity of audiobooks shows …

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creative thinking: pencil drawing a lightbulb

Creative thinking that cuts through the clutter

We put out almost 2.5 quintillion bytes of data each day. WordPress alone puts out 77 million new posts each month. With such massive amounts of content out there, you as a business owner, advertiser, marketer, salesperson, or combination of these roles, constantly need to tap into creative thinking that cuts through the clutter. In a crowded online marketplace, …

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Conversational scriptwriting and why you should practise it

Conversational scriptwriting, or writing a conversational script – is a big thing these days. In online forums as well as voice acting discussion groups, ‘announcery’ voice overs (and what they are) get hotly debated because of it. The fact is, however, that times have changed and consumers want to be spoken to — not talked …

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Choosing the Right Voice for Your Documentary Narration

Choosing the right documentary voice is a painstaking affair. Since, you’ve already put a lot of time, effort, and thought into creating the project, putting as much effort into choosing the right documentary voice makes perfect sense. And make no mistake: your voice of choice can make or break your documentary. What do we mean? …

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The business of going global with clinical trials

Based in Tacoma WA, Nathan Aune’s home-based video production company TrinitiMedia regularly collaborates with creative freelancers as well as voice-actors from around the world. While going global with clinical trials, he deals with languages that range from Czech to Zulu. Since 2005, his company has carved quite a niche for itself serving the patient recruitment …

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visual storytelling

Visual storytelling: top steps to build your brand

Visual storytelling has roots that date back countless years. From the beautiful drawings in Frances’ Chauvet cave to the birth of silent film, visual storytelling is much more than an art form. Through vivid impact, it engages, educates, and motivates global audiences. So, if pictures are worth a thousand words, visual storytelling brings so much …

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Livin’ the good life: Good Life Productions’ Julia Cruz

Voice123: Portraits is an Ongoing Series of Interviews Profiling Our Clients. Running a home-based video production business is all about identifying a niche in the market, reaching out, and building relationships, says Julia Cruz of Good Life Productions. Persistence and perseverance help, too… Initially, husband-and-wife team Neal and Julia Cruz wanted to focus on the …

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