Marketing trends & tactics

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Mental health when working remotely

As far as your team members are concerned, have you considered the importance of mental health when working remotely? The COVID-19 pandemic has undeniably ushered in some serious socioeconomic and sociopolitical upheaval around the world — and whoever would have thought? No one seems untouched by it. International lockdowns have rendered many individuals and businesses …

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How do you stay positive in a negatively-charged world?

First of all, you’re right: there’s a constant stream of bad news coming from all four corners of the globe. Every day. 2020 has been a brutal year, with the COVID-19 pandemic wreaking absolute havoc. And that’s excluding the ongoing sociopolitical unrest and upheaval in numerous countries. There’s really no need to get into specifics. …

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Business Videos — are female voice overs a better choice?

Voice over has long been an industry dominated by male voices. In fact, it’s becoming more and more apparent that in many instances, female voices gain far better traction than their gender opposite. If client booking are anything to go by, it’s certainly a trend on Voice123. So, for business videos — are female voice …

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How to solve your COVID-19-induced advertising crisis

Did you know a voice actor can help you solve your COVID-19-induced advertising crisis?  No, seriously! COVID-19 lockdown As the Coronavirus continues to sweep across the globe forcing people into their homes, more and more businesses are grinding to a halt. Many of them are smaller businesses that simply don’t have the resources to remain …

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How to deal with the business of burnout

Trying to write your next killer ad campaign or impactful voice-over script, but feeling listless, stuck and empty? First of all, it’s vital to understand that burnout happens to many people involved in creative endeavors — whether it relates to writing a book, a voice-over script, an ad campaign, or designing graphics. According to a recent Gallup study, 23% …

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Why audioblogging can do great things for your business

Blogging has become a favorite way to connect with and engage people online. Corporations, marketers, and content creators use blogs to reach out to a global audience daily. With the constant deluge of new online content, audioblogging is a novel way to impact and influence your audience. The surge in the popularity of audiobooks shows …

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Creative thinking that cuts through the clutter

We put out almost 2.5 quintillion bytes of data each day. WordPress alone puts out 77 million new posts each month. With such massive amounts of content out there, you as a business owner, advertiser, marketer, salesperson, or combination of these roles, constantly need to tap into creative thinking that cuts through the clutter. In a crowded online marketplace, …

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Conversational scriptwriting and why you should practise it

Conversational scriptwriting, or writing a conversational script – is a big thing these days. In online forums as well as voice acting discussion groups, ‘announcery’ voice overs (and what they are) get hotly debated because of it. The fact is, however, that times have changed and consumers want to be spoken to — not talked …

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Choosing the Right Voice for Your Documentary Narration

Choosing the right documentary voice is a painstaking affair. Since, you’ve already put a lot of time, effort, and thought into creating the project, putting as much effort into choosing the right documentary voice makes perfect sense. And make no mistake: your voice of choice can make or break your documentary. What do we mean? …

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The business of going global with clinical trials

Based in Tacoma WA, Nathan Aune’s home-based video production company TrinitiMedia regularly collaborates with creative freelancers as well as voice-actors from around the world. While going global with clinical trials, he deals with languages that range from Czech to Zulu. Since 2005, his company has carved quite a niche for itself serving the patient recruitment …

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