Vicki Patterson-Buckley

Mid-Western, Southern

Vicki Patterson-Buckley 621 N 11th St DeKalb IL 60115 April 2013 – Present Nelson Multimedia DeKalb IL Assistant General Manager/Market Manager Responsible for day-to-day operations of 4 stations in the DeKalb (Western Chicagoland) market area. Duties include, overseeing other department managers, interacting with corporate, goal setting, revenue development and community involvement Oversee programming and news departments, working closely with the Program Director and News Director to create and manage air talent and overall sound of the stations Additionally, I am responsible for growing the sales team, hiring and training news AE’s and brining current staff and management up to a new level of selling In addition, I also have my own book of business that I am responsible for maintaining and growing April 2012 – April 2013 Mac Donald Broadcasting Mike FM Lansing MI New Business Development/Voice Talent Call on targeted “Key” accounts Generate local direct business Service existing accounts Develop marketing campaigns and long-term business relationships Write proposals and commercial copy Voiceover for commercial production January 2012 – April 2012 Ruby Radio Corporation Elko NV Senior Account Executive/News Reporter/Voice Talent Recruited to generate new local direct advertising dollars and increase monthly sales revenue and create and manage reporting systems and tracking systems for account reps and accounts Created a sales training program Wrote proposals, copy etc as needed for clients Participated in coordination of station events Generated new dollars from accounts that have never used the 4 stations of Ruby Radio Corporation. Also generated local dollars from regional and national accounts on a local level Voiceover for News and Commercial Production December 2005-Dec 2011 Bobby Rodriguez Productions Fort Lauderdale FL Event Manager/Assistant Producer Manage the 2+million dollar budget for the Florida Renaissance Festival along with smaller budgets for the other festival events (Florida Renaissance Festival-Miami, Florida Cajun Zydeco Festival) Negotiate and generate vendor and performer contracts Act as liaison between departments during production Supervise office staff and other staff members Create and maintain rapport with local media and groups for promotional purposes Increased the corporate sponsorship revenue for the Florida Renaissance Festival by nearly 150% in the first year and adding additional cash and in-kind sponsorships in following years Generate and manage monthly public relations e-newsletters and news releases Layout and proof all collateral materials; brochures and programs Manage and direct placement of all advertising including set and maintain budget Content management for all websites (6) including ren-fest. Coordinate with Public Relations Firm on event coverage, ideas for local media, social media updates and advertising August 2005-January 2009 News Anchor WIOD – News Radio 610 Miami/FL Anchor newscasts Write and produce newscasts Conduct interviews Provided feeds for FOX Radio News on state and regional stories Update station website content Proficient with RCS Newsbuilder, Adobe Audition and Cool Edit Pro May 2003-February 2006 Account Manager WLVE – LOVE 94 Radio Clear Channel Miami Serviced both local and agency accounts Generated new business Worked on Love & Jazz and Jazz Harvest Concert promotions January 1991-June 2002 Sales Manager (interim General Manager) WCFX Radio Goldsen Broadcasting Mt. Pleasant/MI Oversaw a staff of 7 account executives and hired and trained new account executives and helped them achieve their own and the department’s monthly and quarterly billing goals. In addition, acted as interim General Manager Handled my own list of accounts and prospected for new business Yearly and monthly goal setting for the Sales Department Major accomplishments at WCFX: Secured, grew and maintained advertising revenue with Coca-Cola who had never advertised with the station or in the market Helped to build a credible advertising arena for radio in the Central Michigan area. Hosted weekly public affairs program September 1987 - January 1991 Account Manager/Air Personality WKCQ/WSAM Radio Mc Donald Broadcasting Saginaw/MI Advertising sales Focus on local direct and agency accounts Assisted clients with the marketing of their businesses by creating long-term plans and event advertising schedules. Worked to coordinate client and station promotions. Prospected for new business and servicing existing accounts. Wrote commercial copy and proposals for my clients. In addition to my position as Account Manager, while at WKCQ I also hosted a weekend air-shift and worked as a coordinating member of the Raft Race Planning Committee. September 1984 – April 1987 Sales Representative Wickstrom Chevrolet/Hank Graff Chevrolet Bay City MI Sales of new and used cars and trucks Chevrolet’s “GO Incorporated” sales training course Chevrolet Truck Sales Club Winner May 1984 - June 1986 News Anchor/Reporter WSGW Saginaw/MI Anchored, wrote and covered local news events for the station. Interviewed sources and handled the police beat. March 1984 – June 1984 News Anchor/Reporter WQYK Radio Tampa - St. Petersburg/FL Anchored, wrote and covered local news events for the station. Interviewed sources and handled the police beat. May 1983 – April 1984 Air Personality WOJC Radio (now WFLA) Blair Broadcasting Tampa/FL Afternoon drive air personality Produced and anchored an interview segment on "Sunday Times", a public affairs program. January 1983-May 1983 Afternoon News Anchor/Reporter WFDF Radio Flint/MI Anchor newscasts Write and produce newscasts Conduct interviews Provided feeds for CBS Radio News, UPI and AP Radio News on state and local stories October 1981 – January 1983 Air Personality/Music Research WLTA Radio Susquehanna Broadcasting Atlanta/GA Hosted an air-shift and anchored newscasts. Co-hosted a weekly live oldies broadcast Music research – did call outs to market test new songs and current songs for air play September 1981 - September 1982 Producer WATL TV Atlanta/GA Coordinated and directed the on-air look and content of a daily live business news program, "Financial News Today". This included scheduling guests, working with the anchor team and supervising the production crew. Nominated by The American Women in TV and Radio for Best Producer in the Atlanta Market for a 30-minute or longer program. February 1981 – December 1982 Producer (weekends) WSB-TV Atlanta/GA As weekend producer I developed the content and story line up for the evening newscasts Programmed the Chyron – character generator Wrote and edited copy Assigned reporters to stories Worked with the anchor on constructing the newscast January 1981 – October 1982 News Director WFOM Radio Marietta/GA Created and maintained a local news department. Covered local news events, did interviews, wrote news scripts Anchored news as part of the Morning Crew. June 1980 – January 1981 News Anchor/Reporter WFDF Radio Flint/MI Anchored news during afternoon drive Did interviews, wrote copy and covered local City meetings. June 1976 - June 1980 Associate Producer/Reporter WEYI TV Flint/MI Wrote copy, assisted in the preparation of the evening newscast and assisted the director and anchor team during the broadcast. Covered local news events, shot and edited film and videotape. April 1975 - July 1976 Air Personality (part-time) WTRX Radio Mid-America Media Flint/MI Hosted an on-air shift and did commercial production. Education § University of Michigan Flint § Carman Senior HS – Flint MI Community Involvement § Governor appointed media member of the DeKalb County Local Emergency Planning Committee § Member of the Ingham County MI Local Emergency Planning Committee § Governor appointed media relations liaison for the Local Emergency Planning Committee – Isabella County MI § National Weather Service trained SkyWarn storm spotter in Michigan and Florida § American Cancer Society - Relay for Life – planning committee § Police Officer Appreciation Golf Outing Coordinator § ZONTA Member and Applefest Coordinating Committee Member § Downtown Business Association - Coordinating Member § D.A.R.E. Golf Outing Fund Raising § Timbertown Playscape Project - Fund Raising Chair – generated over $200,000 for construction of a wooden pay structure in the City’s Island Park § Mt. Pleasant Summer Festival- Fund-Raising and Public Relations Chair– Generated over $100,000 in cash and in-kind funding for the festival University of Michigan - Flint - degree not completed Radio Advertising Buerau - seminars Dan O'Day conference RAB Roy Williams - Wizard of Ads training Jason Jennings sales training P-1 Selling training Local Broadcast Sales training I have access to studio equipment Over 35 years of on-air voice experience. I have ability to edit using Adobe Audition. I have a high ability to multi-task with an eye for detail. Copywriting Editing