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Award winning Creative Director/Copywriter born and raised in Mexico City with more than 14 years of experience working on successful creative campaigns for leading Brands targeting the US Hispanic consumer, and 5 years earlier in Mexico City. Thorough understanding of the US Hispanic market and its nuances combined with prolific creativity grounded in a clear understanding of strategy. Ability to conceptualize effective and unique campaigns that resonate with consumers and clients alike. Recently received international Addy award for a Verizon Wireless TV campaign.
I have written, produced and directed hundreds of radio spots in Mexico and for the Hispanic market in the US.