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That was especially true for 2016… our 70th anniversary. This year has been a time to refocus — and redouble our commitment to the most important parts of our culture and our business.
It started with a new President and CEO —— John Saunders.
He formed The Cabinet, a braintrust of our company’s leadersand visionaries. Members serve a one-year term, ensuring we will maintain a fresh perspective over time. They developed the role of Global Client lead for some of our largest clients, like AT&T, GM and Monsanto.
”Existing clients come first” is one of our core philosophies. And this year, we retained 97 of our top 100 clients. Those same top 100 increased their business with us by an average of 66%. And 90% of our clients intend to expand their relationship with us in the future.
Our insights-driven creativity continues to attract new clients, such as Bose and JP Morgan Chase.. This year, we added more than $129M in new business and enjoyed a 79% win rate — our highest ever.
Creativity is key to our success, and we’ve found that some of the greatest opportunities for fresh thinking come from long-term relationships and deep client knowledge.
Our work with Philips helped the Breathless Choir, a group of people whose compromised lung function had gotten in the way of their singing, find their voice. The campaign highlighted the client’s consumer healthcare products and brought home the Healthcare Grand Prix at Cannes.
We saw our 70th anniversary as an opportunity to renew our commitment to making a difference in our communities through collective effort around a singular cause, social inclusion. We’ve partnered with more than 40 organizations, clocking an excess of 1,800 hours towards causes like mentoring at-risk youth and promoting LGBTQ community outreach.
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