Project Main Details
1 in every 4 children in Chattanooga, Tennessee live in poverty. Only half of parents in the county have access to quality childcare, that means that there’s 10,000 young children that don’t have quality care. This promo video is designed to share the findings of a study that surveyed 350 families in need about how we can break the cycle of poverty in the community.
/// TARGET AUDIENCE ///
The project is designed to grab the attention of parents and civic leaders by sharing with them what life looks like for these children — by focusing on education, infrastructure and finances.
/// TONE & FEELING ///
The tone should be factual and caring. This is not bleeding heart piece. We’re going to be sharing some pretty hard realities, but we don’t want people to feel bad. We want to give them a strong sense that “this is a problem, but one that we can definitely solve if we work together.”
Some of the language in the script is very visual, in those moments we want to storytell; help the listen see it in their head. Other parts are statistics and numbers, we need those parts to sink in so the numbers become meaningful. Poignant pauses are important.
If you have children, think of them in context of the script. What would their life look like if they grew up in this environment.
/// DELIVERY ///
There’s intentional pace changes written into the script. For example, there’s a section where we go from telling to asking. It’s a natural spot for putting the brakes on and letting the questions sink in. I’m looking for rhythm, beat, flow, and changes in inflection. Nothing that feels angry or theatrical. We want to avoid slam poetry or rap. If you feel like you’re pushing, it’s probably better to go with a more natural or conversational read. 2016-05-17 15:47:42 GMT 2016-05-22 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 71 71 2 direct invitation(s) have been sent by the voice seeker resulting in 2 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 90 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 69 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
A designer living room waits decorated for a birthday party.
Beyond are bedrooms with glow-in-the-dark stars, storybooks, and a chests full of toys.
Thousands of children can’t picture this life.
In Hamilton County, 1 in every 4 children live in poverty. That’s 5,000 children.
Of the 20,000 children under the age of 5, only half have access to quality childcare.
Can we break the cycle of poverty if half of our community’s children don’t have quality childcare, and their guardians are forced to choose between caring for a child or earning an income?
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