Project Main Details
The tone should be conversational, yet professional. The piece is making a statement about how online marketing needs to focus on the individual, instead of stereotypes. We're not looking for an empty delivery, be connected to the words in the script, understand what you're communicating.
*PLEASE PROVIDE A FULL READ OF THE SCRIPT TO BE CONSIDERED* 2014-09-24 23:06:16 GMT 2014-09-30 22:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 27 27 1 direct invitation(s) have been sent by the voice seeker resulting in 1 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 26 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
And they can’t be defined or categorized by one single characteristic.
For example, just because someone likes hiking, doesn’t mean they four wheel.
A baseball fan may not actually like beer.
Not all moms bake and drive minivans.
And not all 20-somethings care about the same things.
If you try to market to someone that way… it falls flat. You wind up communicating to a flimsy stereotype, instead of a real person.
140 Proof looks beyond stereotypes… because it knows your potential customers are unique individuals.
Our Blended Interest Graph connects what people say, see, and share across ALL of their social networks.
All this social data paints a complete picture of who an individual is and what they're truly interested in.
Take these two guys: Ethan and Peter. From one dimension, they appear similar because they like the same sports team on Facebook.
But if we look deeper across ALL of their social activity, we’ll see that Ethan follows CNN on Twitter, posts pictures of niche wine labels, and checks into his local library.
…while Peter here Instagrams his best scuba photos, shares BBQ tips and recipes in Google Plus, and shares classic hair metal videos on Facebook.
People aren’t defined by just one thing. By understanding who they are as individuals, you can show them ads they’ll actually like.
We observe billions of social actions every day and have profiled over 600 million social accounts. Bringing unprecedented insight to brand advertising… and connecting individuals to the things they love.
Your perfect audience is out there. Let 140 Proof introduce you.
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