Project Main Details
Attached can be found here:
2016-03-01 02:48:31 GMT 2016-03-02 11:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 17 15 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 30 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 17 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
So when Bridgestone asked us to help them amplify their sponsorship of the 2016 Bridgestone NHL Winter Classic®, we knew it was a tall order.
How do you link winter tires to Canada’s national sport? You do it in two words:
We asked people to share and hashtag their amateur “Great Stops” out on the rink for a spot on the big screen during the 2016 Bridgestone NHL Winter Classic.
We spread the word using social media, digital display and grassroots in-rink posters and digital signage.
And in an unheard of move, the NHL loved our idea so much they posted and promoted Great Stops messaging on their social channels.
With a limited budget, we strategically cherry-picked 2 influencers who had the most authentic audience connection VS the largest. In other words, quality over quantity. And our gamble paid off.
The twitter party they hosted, Bridgestone’s first in Canada, generated 65MM impressions in one hour and trended 2nd in Canada.
And Bridgestone Great Stops caught the attention of the press too.
During the tight 3 week timeframe, Facebook generated 10 times the projected likes,
and almost 6 times the site visits.
Overall, Great Stops exceeded projected reach by 460%...
And we made some big screen hockey dreams come true along the way.
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Corporate web site for this voice-seeker confirmed by Voice123
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.
This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.