Quality Over Quantity

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Project Main Details

Quality Over Quantity 
We need AUDITIONS, NOT YOUR DEMO REE, for a voiceover on a case-study about a promotional agency's campaign for a winter (snow) tire. It's a Canadian company, so the "accent" should be plausibly Canadian—which means kinda flat North American (L.A.). Also, a little like a sports announcer, maybe slightly gritty, to make this business case study sound like it's a quasi-heroic accomplishment. (Keep it subtle.) It's between a minute and a half and two minutes long, but we only need any 20-30-second part of the attached script for audition purposes. Thanks! (Note the budget is in CANADIAN $.)
Attached can be found here:
2016-03-01 02:48:31 GMT
2016-03-02 11:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 30 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 17 audition(s) and/or proposal(s) so far.
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Project Parameters

The Voice Actor should be located in:
Fixed - CAD 200
Training, business presentations, sales, and web sites
English - USA and Canada
Not defined
Young Adult Male OR Middle Age Male
• Phone Patch AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

In Canada, hockey is sacred.
So when Bridgestone asked us to help them amplify their sponsorship of the 2016 Bridgestone NHL Winter Classic®, we knew it was a tall order.

How do you link winter tires to Canada’s national sport? You do it in two words:



We asked people to share and hashtag their amateur “Great Stops” out on the rink for a spot on the big screen during the 2016 Bridgestone NHL Winter Classic.

We spread the word using social media, digital display and grassroots in-rink posters and digital signage.

And in an unheard of move, the NHL loved our idea so much they posted and promoted Great Stops messaging on their social channels.
With a limited budget, we strategically cherry-picked 2 influencers who had the most authentic audience connection VS the largest. In other words, quality over quantity. And our gamble paid off.
The twitter party they hosted, Bridgestone’s first in Canada, generated 65MM impressions in one hour and trended 2nd in Canada.
And Bridgestone Great Stops caught the attention of the press too.
During the tight 3 week timeframe, Facebook generated 10 times the projected likes,
and almost 6 times the site visits.

Overall, Great Stops exceeded projected reach by 460%...
And we made some big screen hockey dreams come true along the way. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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