Philosophy of shopping Animation VO

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Project Main Details

Philosophy of shopping Animation VO 
A 2 minute animation to educate internal client teams on the brand's design approach to in-store displays. What this means for the customer, the stores and for the brand.

The tone should be:

The selected artist will also need to include a full buyout with given budget. 
2016-03-10 16:46:02 GMT
2016-03-11 15:00:00 (GMT 0) Greenwich Mean Time: Dublin, Edinburgh, Lisbon, London 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 10 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - GBP 350
Training, business presentations, sales, and web sites
English - British OR English - USA and Canada
Middle Age Male
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
Not defined
This is a non-union project
Clear english greater London accent

Script Details

At Mars, we want our customers to make a simple decision – to choose our products.

To instantly recognise our brands in-store and buy.

But as stores become increasingly cluttered, it’s hard to get noticed.

And unseen is unsold.


That’s why we have adopted a new philosophy of graphic design for displays called Bold and Simple, where we remove the clutter and focus on our most memorable visuals.

There’s a myth in sales that you grab attention by loading displays with promotions and new packaging. It’s eye-catching, right?

But scientific research has proven that the opposite is true. People look for familiarity and it’s shapes and colours that actually stand out. Clutter is our enemy.


This is how the science of shopping decisions works:

Our brain operates in two different ways - system 1 and system 2.

System 1 is handled by the subconscious, where we run on auto-pilot. Decisions are fast and impulsive.

System 2 is slower, using rational thinking to decipher new information and make a deliberate decision.

Strong brands activate system 1 and bypass 2 so shoppers buy quickly, on instinct. Quick is good – it means more sales and satisfied customers.


So how do we turn this consumer psychology to our advantage?

Supermarkets stock an average of 30,000 products. Yet studies of millions of shoppers have proven they block out 95% of what they see, focusing only on the familiar.

To be in that 5%, we must capitalise on the strong design of our highly distinctive and instantly recognisable products.

For example, the Snickers brand has remained almost unchanged since the thirties and is hugely memorable. Focusing on that iconic look will always be more powerful than a new celebrity endorsement.


That's why we’re introducing new displays that focus on our most distinctive brand assets. Used consistently, they will be highly visible in stores, standing out against the generic look of the competition.

And it really works. Real-world tests of our new approach have increased sales by up to 50 per cent, which means they’re better for Mars, better for stores, and better for you.

So for stronger sales, keep it bold and simple. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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