Project Main Details
Overall tone should be uplifting and bright.
Part needed for VO is NARRATOR 2016-03-30 21:15:28 GMT 2016-03-30 19:24:32 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 3 3 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 3 audition(s) and/or proposal(s) so far.
But while we all may start as young artists- research shows that by the age of 25, only 2% retain the creativity they had as a 3-year-old.
NARRATOR: So in order to find a way forward- we took a look back. And this ad from 1981 became our brief:
NARRATOR: to inspire 25MM moms to get their kids to build not what’s in the instructions, but whatever lives in their minds. -and get a new generation to reverse the decline of creativity.
NARRATOR: To do so, we simply asked them to build us...a Kronkiwongi.
NATURAL SOUNDS: bricks pouring, giggles
- a word invented by the mum of our client who had been inspired by that very same ad in 1981.
NARRATOR: But what's a Kronkiwongi, you ask?
(include Aussie boy’s “Hmmm” at the end”
VARIOUS KIDS’ QUOTES:
French blonde boy: “Kronkiwongi is a very strange word”
British blonde boy: “That type of word I think it’s like...
American brunette boy: (as if finishing the sentence above) “A Kissing spaceship”
American girl: “It’s like half-dog half-bunny” (giggle)
Aussie boy: “maybe like this” with his sound effects
Polish girl: “It could be a giraffe... or a robot.”
Asian-American girl: “A cow that goes MOOOOOOOOO”
Aussie boy: “I’m thinking and I’m building it while I think.”
Asian-American girl: “Ooo! I think I made a body.”
UK boy:”It’s just so I can get my ideas out and see what they look like, in bricks.”
NARRATOR: No actors, no scripts, no rules. Kronkiwongis as unique as kids themselves.
NARRATOR: Kids from 8 countries took on the Kronkiwongi challenge.
Italian boy: “He has 5 mouths. Uno, due, tre, quatro, cinque”
Aussie boy: “It’s a year beast!”
German boy: my kronkiwongis protect the animals of the whole world.
UK boy: It would have a memory joke, and would tell 2 of the funniest jokes in the world.
Asian American girl: “I’d make this potion bottle for everyone to get better. And then you drink it and you get better! Yeah”
NARRATOR: The videos were delivered to 24 million mums across 15 countries on their mobile phones through Facebook, resulting in 37M views.
NARRATOR: Kids from every corner of the world built their own Kronkiwongis.
NARRATOR: Lego even created Kronkiwongi sets.
NARRATOR: Imagination indeed triumphed
NARRATOR: The campaign saw significant uplifts in all measured markets, including a 39pt increase in ad recall in Germany, a 7pt increase in association to imagination in the UK and 21pt increase in Australia.
NARRATOR: Lego’s mission to inspire the builders of tomorrow inspired an ad in 1981 which inspired a Danish mum to invent a word which inspired her son to work for Lego which inspired this campaign which inspired a product. (exaggerated, like “I know an old lady who swallowed a fly” style)
“This is my Kronkiwongi.”
“This is my Kronkiwongi”
“This is my Kronkiwongi”
AUSSIE BOY: “Ohhhh... I love that name.
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