Project Main Details
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
It’s where real life conversations intersect with visual storytelling. If a picture is worth a thousand words, Snapchat and MTV have a lot to say.
As a pioneer in mischief, MTV has always sought disruptive, innovative ways to bring news, music, art, and celebrity stories to our fans.
MTV and Snapchat are a dynamic duo. Together, we create a daily destination located where our fans can be with us all day long… on their phones.
Here is how it works:
There are 3 opportunities that can translate into big brand wins for advertisers…
MTV’s Discover Channel, Snapchat’s Live Stories, and MTV’s Brand Story.
MTV’s Discover Channel: With MTV’s edgy and taste-making editorial perspective, It’s a fresh way to explore topics that have the social-sphere buzzing and deliver a new made-for-Snapchat style of programming.
Each edition is a combination of highly produced videos, articles, and sharable visuals. It’s published daily and disappears after 24 hours. That sense of urgency motivates our audience to catch us everyday.
The ad opportunity is 100% Viewable Vertical Video, up to 10 seconds long, that runs natively within our captivating content.
Snapchat’s Live Story: When an MTV event happens, like the VMAs, fans and celebs snap their experiences in real-time and submit them into the story. Snapchat curates a series of those selected snaps to produce an exciting 3 to 5 minute Live Story and then Snapchatters around the world can experience the real story straight from the fans.
It is an unparalleled opportunity to put your brand smack in the middle of the authentic fan experience. Here you can integrate co-branded 3V ads that tie you seamlessly into the live experience.
MTV’s Brand Story: An all-access daily pass into OUR world. It capitalizes on MTV’s ability to be on the scene at events and with our fans' favorite musicians, show talent and celebrities. In true Snapchat form, the first person behind-the-scenes narrative takes fans from backstage at our Fandom Awards to the premiere party of Shannara to the red carpet of a movie premiere. Our Snapchat followers get VIP access to exclusive content and all things MTV.
When you partner with MTV, we work to create opportunities for you to be a part of OUR story. This is our direct, one to one conversation with our fans, so when we integrate you, it’s truly authentic to the experience.
So now you know about Snapchat and MTV – a trifecta of mind-blowing content, mass scale, and a mobile first experience.
Partner with us and we can build the best campaign for you in a snap.
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