MM Social Marketing Case Study

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Project Main Details

MM Social Marketing Case Study 
Magnet Media is looking for a voiceover artist to fufill a job on a 2 minute case study we are producing for a large social marketing client. VO artist is expected to speak with confidence and intelligence on the topics being discussed, as well as flexibility on re-recording according to client feedback throughout production. 
2016-08-26 16:26:56 GMT
2016-09-01 11:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 17 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Flexible Price - USD 250 to USD 500
English - USA and Canada
Young Adult Female OR Middle Age Female
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
Australian, New Zealand, European, American. CONVERSATIONAL TONE is a must.

Script Details

Dark Social—a phrase quickly gaining momentum in the industry, is marketing's little-known secret of previously untrackable ROI

In layman's terms, much like a family tree, your ads essentially become “parents” to many generations of engagements and conversions that may go unnoticed

For example, let’s say a user named Mike sees your product ad and clicks through to your website. Mike knows his buddy Shannon would love it too, so he emails her the link. Shannon in turn, posts it to her Facebook page where others copy the URL and share as well.

While most companies can track Mike’s first generation activity and tie it to your campaign, how Shannon and anyone who saw Shannon’s post engages with your content is overwhelmingly unaccounted for—and this is multigenerational Dark Social

In other words, first generation activity refers to all the clicks, pageviews, conversions and revenue earned from the audience that is directly exposed to your original ad
While multi-generational activity consists of downstream engagement from audiences that were not directly exposed to a brand’s original post. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

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