Project Main Details
What we're looking for is a deep, authoritative male voice for our Behind-the-Scenes video.
We Need the following:
You'll be the announcer conveying the message of the script. 2016-05-25 00:06:11 GMT 2016-06-03 15:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 7 6 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 7 audition(s) and/or proposal(s) so far.
Having been 5 years since the first Homefront released, it was time to make waves with the new sequel and crack the challenge of how to attract core fans back to the franchise while instilling faith in new gamers to pre-order.
Taking on a channel wide marketing objective to build awareness and drive gamers to pre-order, Eyestorm Productions had to devise a unique strategy that would draw attention back to the Homefront franchise and educate consumers in a truly engaging manner.
To accomplish this, Eyestorm Productions created an interactive map of Philadelphia which would be used to wet gamers appetites for Homefront, draw them in with the game’s rich lore, and foster engagement through real-world incentivizes.
Much like the game itself, the site would allow gamers to unlock new areas and content by completing various missions and conquering mini games spread throughout the map
As players progressed through the map, several storylines chronicling Resistance characters would be revealed, bringing the player closer into the world.
Virtual prizes like badges and weapons were devised to reward gamers for completing missions and exploring the various icons on the map.
This helped drive gamers with a desire to complete 100% of the map and keep further engaged.
Recognizing the importance of strong synergies and partnerships, Eyestorm Production secured over sixteen thousand dollars in real-world prizes from targeted sponsors in the gaming community that would mutually benefit from a cross-promotional opportunity with Homefront: The Revolution.
Gamers unlocked a chance to win the sponsor’s prizes by completing different objectives which led to increasing the overall engagement time visitors would interact with the site.
Eyestorm ,working closely with Square-Enix, integrated Gamestop into the experience by offering customers who pre-ordered through Gamestop or EB games a secret code printed on their receipt. The code would allow them to unlock an exclusive subway zone level on the map.
To introduce the players to the interactive map experience, Eyestorm Productions created a gameplay trailer that helped set the stage for the experience and provide helpful tips on how to conquer the map.
This video could then be leveraged as and additional strategic marketing tool to drive traffic to the map and build awareness about the game as well.
High resolution stills, story driven games, and never before seen gameplay was custom created and infused into sections of the map, but would only display after visitors worked their way through the experience. This added extra incentive to continue playing.
Gamers spent an average of twenty minutes per session on the site with over twenty five percent return rate, and a four percent clicking through to pre-order the game. Being that the campaign was a first-of-it’s kind, press blogged, tweeted, and helped drive additional traffic to the site.
Gamers from around the world joined together, and brought freedom to Philadelphia.
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Corporate web site for this voice-seeker confirmed by Voice123
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.
This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.