Project Main Details
It’s as steeped in our nation’s history as the iconic road you’d find them on.
These were places travelers could depend upon for a cold beer, a hearty steak, and an atmosphere designed to refuel body and spirit alike.
In 1991, Dave Wachtel and Charles McWhorter decided it was time to reintroduce America to the roadhouse.
25 years and 230 restaurants later, Logan’s has proven that America is thirsty for that classic roadhouse experience.
So, now it’s time for the next part of the journey.
It’s time to reengage, recapture our spirit, and remind our teams why Logan’s is the original Roadhouse.
It's time to show America “The Right Way to Roadhouse”.
Together, we’ll take the finest ingredients we have to offer…
…mixing the classic roadhouse elements of yesterday with a 21st century touch.
A come-as-you-are environment…
…staffed by a warm, hospitable team that understand the value of good conversation and authentic connections.
Food that cooks slow and grills up hot…
…beer that goes down cold…
…And music that stirs up the best kind of memories.
The Right Way to Roadhouse means a back-to-basics restaurant that feels like home: relaxing, friendly, and alive with the kind of energy that makes you want to stick around and come back.
We’ll do it through Excellence in Execution.
Attracting, training, and retraining our team members to be the best in the business.
Rolling out new menu items that and innovations that set us apart from the competition.
A new brand, logo, and look that will capture the imaginations and interest of Hardworking Heartlanders everywhere.
Together, we'll make Logan’s THE place for Refreshing People on the Road of Life…
…One Plate, One Drink, and One Song at a Time.”
This is the new Logan’s Roadhouse…
…a place where the welcome never wears out.
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