Project Main Details
This is a two part video that’s one part promo and second part instructional. It’s designed to promote a hydrant repair kit and show the viewer how to repair a broken hydrant.
The project is designed to speak to city utility workers. These are 95% men, mostly in their 50 and 60s, squarely blue collar with traditional, middle-America values.
TONE / FEELING
The tone of the narration is a wise, cowboy sage type of feel. Where it’s plainly spoken, and thoughtful. Think Sam Elliott from the Big Lebowski (ex. The Dude - https://youtu.be/1R07cCydCeY) for vocal quality and delivery.
There’s two parts to the script, one part is straight narrative. The other part is how-to instruction showing the step-by-step installation of a part into a broken fire hydrant. The how-to part probably needs to dial back off of a more theatrical delivery. It’s written as very factual with short conversational “handles” added that allow the cowboy sage language and character to peak through and create continuity with the narrative section.
To give a feel for the scene, here’s a link to the treatment script and full narration for the how-to instructional portion.
https://docs.google.com/document/d/1jRsYiPtDe5joCX7L2KNtIiw_LrTGWiiVMaDWviDL_qE/edit?usp=sharing 2016-07-06 16:52:22 GMT 2016-07-18 10:55:59 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed and fulfilled 101 94 2 direct invitation(s) have been sent by the voice seeker resulting in 2 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 99 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
A MAN understands that you need good tools to do a job right.
Not a broken workhorse, but a tool that’s tried and true.
Here’s the truth: Traffic damage is a hazard for any fire hydrant, but the worst of it can be minimized if it’s a 250 Hydrant. You can thank our stainless steel safety stem coupling and safety flange for that. In an accident, the easy to replace safety flange breaks cleanly and the stem coupling pulls free, protecting the hydrant from further damage.
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