Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Imagine creating a video that is personalized to every single person that views it.
What if that video had an 86% completion rate, 4 times the viewer engagement rate and 2 times the conversions of traditional linear video? And what if you could improve your click through rate on that same video from 2% to over 20% all while giving you detailed analytics and provable ROI without ever leaving your video player?
Well, your in luck! Interactive Video can do all of that!
Video is the absolute best way for you to communicate with your customers and employees and Interactive video will distinguish you from all of your competitors. By creating a weblike experience inside of your video the viewer can now control their own individual experience and access the content that they care about the most. This choice empowers your viewers to become active participants by directly engaging with your brand.
Interactive video can be used in all types of applications from e-Learning and training to sales, marketing and even entertainment.
Interactive video is the key to knowing your viewers preferences and behaviors. With in-video questions, polls, surveys and information gates, tracking video analytics has never been easier. This means that proving ROI on your video is now much more than just looking at the amount of views your video has received but instead there is a whole stack of data that can be viewed online via a secure login or even pushed directly to your CRM or LMS software.
Here is a deeper look at some of the different applications and how they can be used.
Training: Quizzes can be inserted anywhere in your video. This can be used for compliance and testing and you can even log in to see how individual viewers scored on any particular section.
Branching - Remember the “choose your own adventure” books from when you were a kid? Now you can create a truly interactive adventure for your next training module or on boarding video.
Forms: Forms allow you to harvest data from your viewer at any point in your video. You can even use these as a gate allowing the viewer to access different parts of your video while giving you valuable information to follow up on.
Buttons: Buttons are perfect for an immediate call to action right in the middle of the video.
Chapters: Imagine a training or how-to video where the viewer can access the exact information that they need at that particular time instead of scrubbing through the entire video. Use chapters to track for compliance and know that each viewer has watched every applicable section.
Hotspots: Hotspots can be used to allow the viewer to navigate to another web address or even download .pdf’s, white papers or e-books. Hotspots can be viewed as overlays or designed directly into the video itself for a totally seamless integration.
Lets take one more look at the benefits of interactive video as well as the multiple solutions that it brings to everyday video problems:
• Improved viewer engagement and retention (these videos are super sticky).
• Instant viewer feedback through forms and surveys.
• Personalized video content delivered to each viewer.
• Improved lead qualification.
• Detailed viewer insights.
• e-Learning compliance.
• Multiple calls to action throughout your video.
• Trackable behaviors and preferences of your viewers.
• Links to exclusive offers or content.
• Advanced data rich and harvestable analytics.
• In video promotions lead to “High Value Leads”
• Provable ROI on your videos.
Call to action:
Did we mention that you can add interactivity to any existing video, or you can create an entirely new one from scratch and the cost difference is not very much more than a traditional linear video. To get more information about interactive video or if you would like to speak with someone at LionStar on how to get your interactive project started please fill out this form and we will be in touch shortly.
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