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Thank you! 2016-08-24 19:10:38 GMT 2016-08-29 17:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 26 26 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 26 audition(s) and/or proposal(s) so far.
Her parents tried to marry her off at age 17, but instead she ran away to live with relatives faraway in Australia. The rest of her life would stem from this first bold act of independence. ///
Australia was the first place she ever felt beautiful. People commented on her soft, smooth skin.
Feeling beautiful made her feel confident: and her instincts told her this was a marketable concept – “self-confidence in a compact.” ///
She formulated and started selling small batches of what she called “Valaze cream.” Demand for the cream – and her natural skills in marketing – enabled her to open a single room salon in Melbourne, Australia in 1902.
After Melbourne, Helena opened a second salon in Sydney.
Then decided to prove herself in Europe. But, women were not allowed to take out bank loans – so she laid out her own $100,000 to open up a salon in London.
Then… she opened in Paris… But she was still growing… ///
By the mid-1920s, Rubinstein had almost single-handedly built the first global cosmetics empire.
Before Elizabeth Arden, Revlon, and Estee Lauder became household names, Helena Rubinstein was who women looked to, to help them define their own standard of beauty. ///
And she had a gift for timing. Her sale to Lehman Brothers was right before the stock market crash of 1929. ///
At the end of her life, in 1965, Rubinstein had salons and factories in 15 countries, employed 32,000 people and was worth over $100 million.
She had armed 20th century women around the world with “self-confidence in a compact.” ///
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