Grocery Store Reinvention ZD689590
This will be VO for a video that will precede someone receiving an award for brand innovation. The target audience will be older men and women who are in the retail space. The VO should be relatable and trusted. Not so flat as to seem disinterested, but also not so much lilt that it won't come across and business-like and professional.
2016-04-18 18:32:00 GMT
2016-04-20 14:00:00 (GMT -05:00) Eastern Time (US & Canada)
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Closed27240 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 27 audition(s) and/or proposal(s) so far.
The Voice Actor should be located in:
Fixed - USD 150
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Female OR Middle Age Male
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
This is a non-union project
3 years ago, Lowes Foods was an average grocery store. We needed to change.
The sweet spot of our re-invention would come at the intersection of brand evolution, insights & action, personalization and omni-commerce.
The power of the re-imagined grocery experience was in our people and our culture. We created delicious and entertaining originals and we focused on our core brand values.
To uncover innovation insights, we used big data to create invaluable guest segmentation and leveraged machine learning to improve our personalization engine.
But we never forgot small data. We used ethnographies, focus groups and conversations with guests to uncover the little things that matter.
To rapidly test and optimize, we developed a partnership with Wake Forest University and 6 different organizations that leverage 10 Lowes Foods retail learning labs.
In a category like grocery, where the path to purchase is so unstructured, it became necessary to develop an omni-commerce approach.
To take advantage of the omni world, we rebranded e-commerce. Focusing on digital innovation and personalization services.
The vision has been to create true 1-to-1 marketing across channels with the goal always being to deliver the right product to the right customer at the right time.
Our innovation efforts are paying off. We’ve experienced strong same-store sales growth and a large year-over-year increase in the number of NEW guests shopping our stores.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.
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