Project Main Details
Our client is a technology company that helps LARGE organizations tackle their major strategic initiatives. This is an animated video to support their financial services (banking/wealth) division. The target audience is C-level executives of Fortune 500s. We have a number of projects for this client.
Here is our reference video: https://vimeo.com/123746101. This matches the overall style and tone - there is a big problem - you can ignore it or do something about it. We think like you think. The tone should feel like someone smart/wise is providing valuable inside information.
The brand is smart, innovative, professional, but quirky and unique. 2016-04-16 01:36:13 GMT 2016-04-21 21:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 25 24 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 25 audition(s) and/or proposal(s) so far.
Only 38% of industry executives believe their industry is facing a disruptive threat. Guess what? Disruption has already arrived.
Consumers are more skeptical than ever. Their trust… has diminished. They don’t understand the jargon. They don’t believe that the relationship is transparent. They don’t believe that banks are aligned with their best interests. And they don’t sense that these companies are listening to them, and responding.
Why? Existing business models and service models are designed to take value from clients, not to create value for them.
90% of women DO NOT trust their financial advisors. 66% of Millennials are expected to fire their parents financial advisor when they inherit their family’s wealth.
The next wave of core customers - Millennials, digital natives - are coming of age… and they want to work with, and work for, companies they trust.
Leading organizations and nimble fintech start-ups are challenging the status quo with revolutionary ideas to close the trust gap, and create new value for their customers. The winning companies will align their entire organization around their customers, and become truly customer-centric.
The accelerated pace of change is the new normal. You can choose to ignore it, view it as chaos, or... rethink your growth strategy.
How would a customer-centric business model, change your offerings?
How will you build better products… faster… and show your customers that you’re listening to them?
How can you become more agile and nimble?
We believe answering these questions starts with a larger shift built around a three-pronged model focused on:
Transparency into charges, fees and risks in order to promote customer trust.
Alignment with products focused on the customer’s goals.
And speed to respond while a need is relevant.
We challenge you to “rethink” YOUR strategy.
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