Project Main Details
Agent puts down phone/ marking through another name on list. He sighs to himself as he looks at list of ‘no’s’. Just then the character from his World’s Greatest Agent pencil cup [TOM] jumps off cup and walks toward his notebook on desk--and begins reading from it:
TOM: “Hmmm. Too busy, has agent, brother sells insurance, sister sells insurance, Doesn’t believe in insurance?”
Okay buddy- time for a reality check. There IS a better way!
E-Relationship! The only prospect campaigning tool designed by agents for agents.
Every ounce of psychology and technology behind it is specifically designed for the insurance industry!
C’mon! I’ll show you how it works…
I used to knock on door after door… once in a while I would get a yes--But rarely.” [pause] [Neighborhood sounds stop abruptly/record scratch.
TOM continues: [Upbeat music up and under]
“Every prospect is a future client of someone, right?
But prospects don’t know what you do, and clients- really- only remember what they bought. So how do you get that all-important next appointment?
The key is building rapport as a familiar, trusted advisor - multiplying this process exponentially- and continuing to do this day-in, day-out --to ensure you’re ‘top of mind’ when each prospect is ready to buy.
So. Just connect in a real way. To all your contacts. Several times a year. And profoundly raise your odds of eventually turning every prospect into a client.
[Sarcastically] No problem.”
“Actually- with e-Relationship- it really IS no problem!
A combination of three types of emails act like ‘computerized door bells. [SFX doorbell sounds- dingdong!]
And because these doors are answered by the prospect on their own time, your messages are actually welcomed!
I call it the e-Relationship ‘trifecta of respecta’ – and it turns average agents into Financial Management Kings!
Category one-- e-Relationship’s Validation Generators.
e-Newsletters and Mobile e-Newsletters demonstrate your expertise throughout the year. Choose from compliance-approved content - or build your own with your e-Relationship template. All include your photo, contact information and unique greeting. Fold in your compliance-supported Home Office Sales Materials, e-Articles and e-Links… Every one works to build your credibility – and over time, your status as valued resource…
Now, it’s important to note here- that while newsletters are great–they won’t get you an appointment. Not by themselves anyway.”
Before granting you access to their time and money, consumers want to feel like you care about them and ‘get’ who they are.
[sarcastically] But how do you do that with hundreds of prospects at a time?
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