CSSN Case Study Video Revised

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Project Main Details

CSSN Case Study Video Revised 
This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows. This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows. This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows. 
2016-06-06 20:26:36 GMT
2016-06-08 19:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 40 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 300
Via Internet: North America
1 5
English - USA and Canada
Not defined
Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

VO: In Canada, one in three kids have experienced some form of bullying. It’s higher than the U.S., and one of the highest in the world. But the real problem with bullying today is there’s no escape for the victims. If you’re online, the bullying is always there waiting for you. We were asked to get influencers, bloggers and media to talk about the cause but we know that they’re already inundated with pitches daily, and anti-bullying campaigns are a dime a dozen. So how can we break through and draw attention to our cause? (pause) Bully Ads Retargeting banner ads already behave like a cyberbully. You know the ones. They relentlessly follow you everywhere you go. So we used that same retargeting ads strategy and turned them into bully ads for key influencers so they could feel what it’s like to be cyberbullied firsthand. Here’s how it worked: We sent e-vites to key influencers, bloggers and the press for the Canadian Safe School Network’s anti-bullying event. The email asked our unsuspecting target to click on the unique U-R- L for more event details and to RSVP. Once they clicked, we had them. They were now cookied, tracked and had no clue they were about to be cyberbullied. Days later, our target became the victims and would see messages like this everywhere they went. With each passing day, the messages increased in intensity. Until finally, all was revealed to our newfound victims. And our cyberbullying experience made quite an impression. On average, over 400 Bully Ads were served to each and every blogger, influencer and journalist. These hostile, anonymous banner ads berated the reader, yet we still had a 12.2% clickthrough rate. Bloggers, influencers and the press, of course shared our work. (pause) Making this the only time anything good came from cyberbullying. - CUSTOM DEMO IS REQUIRED 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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