Project Main Details
This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows.
This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows. 2016-06-02 14:05:57 GMT 2016-06-07 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 15 14 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 15 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
In Canada, one in three kids have experienced some form of bullying. It’s higher
than the U.S., and one of the highest in the world.
But the real problem with bullying today is there’s no escape for the victims. If
you’re online, the bullying is always there waiting for you.
We were asked to get influencers, bloggers and media to talk about the cause
but we know that they’re already inundated with pitches daily, and anti-bullying
campaigns are a dime a dozen.
So how can we break through and draw attention to our cause?
(pause) Bully Ads
Retargeting banner ads already behave like a cyberbully. You know the ones.
They relentlessly follow you everywhere you go. So we used that same
retargeting ads strategy and turned them into bully ads for key influencers so
they could feel what it’s like to be cyberbullied firsthand.
Here’s how it worked:
We sent e-vites to key influencers, bloggers and the press for the Canadian Safe
School Network’s anti-bullying event. The email asked our unsuspecting target to
click on the unique U-R- L for more event details and to RSVP. Once they clicked,
we had them. They were now cookied, tracked and had no clue they were about
to be cyberbullied.
Days later, our target became the victims and would see messages like this
everywhere they went. With each passing day, the messages increased in
Until finally, all was revealed to our newfound victims. And our cyberbullying
experience made quite an impression.
On average, over 400 Bully Ads were served to each and every blogger,
influencer and journalist.
These hostile, anonymous banner ads berated the reader, yet we still had a
12.2% clickthrough rate.
Bloggers, influencers and the press, of course shared our work. (pause)
Making this the only time anything good came from cyberbullying.
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