CSSN Case Study Video

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Project Main Details

CSSN Case Study Video 
This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows.

This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows.

This VO will be used in a video case study for an ad campaign for the purpose of entering the campaign into award shows. 
2016-06-02 14:05:57 GMT
2016-06-07 18:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 15 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - CAD 200
Via Internet: Canada/U.S.
English - USA and Canada
Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
Voice Casting Specs:, , Early 30s male baritone range. Ideally British (not mandatory). Confident,, , authentic, concerned and caring., , Link to tone and voiceover example we like:, , http://cnvrcreative.com/awards/fia_hub.html

Script Details


In Canada, one in three kids have experienced some form of bullying. It’s higher

than the U.S., and one of the highest in the world.

But the real problem with bullying today is there’s no escape for the victims. If

you’re online, the bullying is always there waiting for you.

We were asked to get influencers, bloggers and media to talk about the cause

but we know that they’re already inundated with pitches daily, and anti-bullying

campaigns are a dime a dozen.

So how can we break through and draw attention to our cause?

(pause) Bully Ads

Retargeting banner ads already behave like a cyberbully. You know the ones.

They relentlessly follow you everywhere you go. So we used that same

retargeting ads strategy and turned them into bully ads for key influencers so

they could feel what it’s like to be cyberbullied firsthand.

Here’s how it worked:

We sent e-vites to key influencers, bloggers and the press for the Canadian Safe

School Network’s anti-bullying event. The email asked our unsuspecting target to

click on the unique U-R- L for more event details and to RSVP. Once they clicked,

we had them. They were now cookied, tracked and had no clue they were about

to be cyberbullied.

Days later, our target became the victims and would see messages like this

everywhere they went. With each passing day, the messages increased in


Until finally, all was revealed to our newfound victims. And our cyberbullying

experience made quite an impression.

On average, over 400 Bully Ads were served to each and every blogger,

influencer and journalist.

These hostile, anonymous banner ads berated the reader, yet we still had a

12.2% clickthrough rate.

Bloggers, influencers and the press, of course shared our work. (pause)

Making this the only time anything good came from cyberbullying. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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