Chicken of the Sea Branding Video

Submit Audition/Proposal on this Project
Rate this Project

Project Main Details

Chicken of the Sea Branding Video 
This project is a bright and fun-spirited animated video, three minutes in length, recapping last year's Chicken of the Sea "Sea the Possibilities" brand campaign. "Sea the Possibilities" was a nation-wide push to get people trying new things, and exploring the adventures of life.

The video is intended for digital distribution and possibly other derivatives (like award submissions etc.). 
2016-06-06 04:23:41 GMT
2016-06-10 21:00:00 (GMT -08:00) Pacific Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
Closed and fulfilled
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 55 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 21 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 100
Via Internet: The online content will be in English
English - USA and Canada
Young Adult Female OR Young Adult Male OR Middle Age Female OR Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project
Warm, passionate, sincere, proud.

Script Details

Over the last decade, the entire Shelf Stable Seafood category has seen a steady decline in sales. Instead of jumping into the deep end to battle for decreasing share, Chicken of the Sea chose to test some different waters. To stand out in this sea of sameness, Chicken of the Sea took a risk and launched the new and unusual, despite a budget that was dwarfed by the competition.

Chicken of the Sea needed a communications platform they could own- something big enough to support multiple product launches, now as well as in the future, and one that could capture the brand’s essence of exploration….

Chicken of the Sea wanted to also create a more emotional connection with consumers and keep them looking to them for great products as well as a sense of community.

With these objectives in mind, the “Sea the Possibilities” platform and campaign was born. Sea The Possibilities made the simple act of trying new items like Tilapia and Sriracha Salmon, the first step in exploring something bigger: LIFE.

And Chicken of the Sea gave consumers many opportunities to explore. Both in-store and online. By starting with heavy hitters … Chicken of the Sea created huge awareness - without national TV or print advertising.

They selected highly targeted stores within these chains to do demos - based on the primary lifestyle of the shoppers in their area. Affluent and culinary-experienced cityslickers got to try Tilapia.

And well-off suburbanites got a taste of Sriracha Salmon. All told, 5,000 demos saw over one million curious explorers trying a bite of Chicken of the Sea’s delicious innovations.

With a taste for delicious adventure, consumers were well on their way down the path to purchase. Chicken of the Sea continued their focus on growth tapping into what explorers love to do: sharing their discoveries. Chicken of the Sea challenged consumers to venture out, try new things and discover a Sea of Possibilities--in the kitchen, and in life.

Top influencers first took the challenge, spreading the excitement and inspiring others to do the same. Chicken of the Sea continued to build on that momentum on Facebook, Twitter, Instagram and Pinterest… …and saw a tidal wave of response.

People trying the new Tilapia and Sriracha products. People spreading kindness in meaningful ways and creating a sense of community on social channels

And people daring to live a larger life, discovering that they still had room to grow and inspire others, solidifying a sense of common ground and community among Chicken of the Sea Challengers, consumers and shoppers alike.

The results were astounding. Chicken of the Sea surpassed its marketing goals and built a community around the brand— and that’s an innovation that keeps consumers coming back, for a Sea of Possibilities. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

Sign in to display the company name (if applicable)


Voice123 Team Comments

Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.

unchecked This project - phone.

unchecked Previous projects - phone.

unchecked This project - email or chat.

unchecked Previous projects - email or chat.

checked Corporate web site for this voice-seeker confirmed by Voice123

Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.

This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.

Submit Audition/Proposal on this Project