Project Main Details
• Phone Patch AND
• Source Connect AND
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
To the tune of over 70 million brackets, 41 million viewers and 350 million social impressions.
As a Corporate Champion Partner of the NCAA, Capital One wanted to bring fans closer to the action than ever before.
To do that, we pulled out all the stops and took advantage of social media platforms like Facebook, Twitter, Instagram…
… and emerging channels like Periscope, Snapchat and Giphy.
We allowed fans to ride along on the road trip with Charles, Sam and Spike as they headed to the Final Four.
We shared our TV commercials and hosted unique contests and sweepstakes offering big prizes along the way.
On Facebook and Twitter, our fans racked up.
Ten of them are rocking one of Spike and Barkley’s track suits for sharing a twinning moment of their own.
A few lucky Tweeters found themselves right in the action as we upgraded their seats in the Final Four arena.
And Facebook votes won one fan $10,000 for the best new Charles Barkley nickname.
His new moniker was announced live on air to millions of fans: Charles Broccoli.
Get it? Charles Barkley, Charles Broccoli?
We encouraged fans to react to the madness of the tournament as it was happening.
From Selection Sunday, through every game and to the Championship, we showed our reactions and encouraged fans to do the same by sharing Gifs from our curated Giphy bank.
When their team won, we supplied them with ways to react.
When their brackets got busted, well, we were there for them too.
Then we took them behind the scenes during Final Four weekend and gave them an exclusive tour of the stadium and glimpse of the sought-after trophy before anyone else could.
We brought them face-to-face with legends when we exclusively Periscoped with Seth Davis, Bill Walton and Eric Montross at our VIP Final Four Brunch.
We gave fans insider access to our Jamfest concert with our hashtag integration.
As Maroon 5, Flo-Rida, Pitbull and Aloe Blacc lit up the stage, we lit up their feeds.
Fans loved every minute of it.
Our hashtag was all over.
So no matter which team took the trophy, we feel like our fans won.
And in the end, they did.
Because our immersive social campaign allowed them to experience and engage with March Madness like never before.
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