Burnett Vodka Pandora Radio Spot

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Project Main Details

Burnett Vodka Pandora Radio Spot 

Burnett’s Vodka is a fun brand known as the “LIFE OF THE PARTY.” The brand showcases its energy and excitement through a light-hearted, “You Only Live Once” (YOLO) tone. The brand values living in the moment and the number one goal is to have a great time. In addition, the brand creates opportunities for fans to have spontaneous fun. The best representations of the brand can be found through the social media channels:

• Facebook: https://www.facebook.com/BurnettsVodka
• Instagram: https://instagram.com/burnettsvodka
• Tumblr: http://burnettsvodka.tumblr.com/

We will create five 30-second audio advertisements on Pandora Radio to further align with the brand’s persona, to support the fall tailgating season and to accompany the More Fun Tour. The spots will bring awareness to the Burnett’s tailgate event activations at 5 top college games. The ads will air 3 days leading up to the game as well as on gameday for the following 5 games.

Voice over talent must present a strong, commanding tone. They must convey authority with fun. The quality of voice and delivery would be akin to a younger version of vintage news anchors, such as Walter Cronkite and Dan Rather, as well as the late SNL announcer Don Pardo. Voice should be smooth and energetic, with a deep gravitas. Should stay away from the stereotypical action movie trailer VO (too dark and rough) or too over the top cheesy. Focus on someone who can deliver arguably silly script in a dramatic and serious tone.

The Pandora Radio will run beginning September 1-December 3rd 2016
It would be 1 :30s radio spot with 5 unique tags to call out the different markets mentioned below.
We will have a :30 radio running in 5 local markets:
Attached can be found here:
2016-07-28 18:07:23 GMT
2016-08-03 18:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Via Internet: Pandora Radio Only
English - USA and Canada
Not defined
Middle Age Male
• Phone Patch AND
Source Connect AND
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

Please see attached document with the script. For casting purposes, please read a full script with one our tag options. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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