Project Main Details
Burnett’s Vodka is a fun brand known as the “LIFE OF THE PARTY.” The brand showcases its energy and excitement through a light-hearted, “You Only Live Once” (YOLO) tone. The brand values living in the moment and the number one goal is to have a great time. In addition, the brand creates opportunities for fans to have spontaneous fun. The best representations of the brand can be found through the social media channels:
• Facebook: https://www.facebook.com/BurnettsVodka
• Instagram: https://instagram.com/burnettsvodka
• Tumblr: http://burnettsvodka.tumblr.com/
We will create five 30-second audio advertisements on Pandora Radio to further align with the brand’s persona, to support the fall tailgating season and to accompany the More Fun Tour. The spots will bring awareness to the Burnett’s tailgate event activations at 5 top college games. The ads will air 3 days leading up to the game as well as on gameday for the following 5 games.
CREATIVE DIRECTION FOR VO CHARACTER
Voice over talent must present a strong, commanding tone. They must convey authority with fun. The quality of voice and delivery would be akin to a younger version of vintage news anchors, such as Walter Cronkite and Dan Rather, as well as the late SNL announcer Don Pardo. Voice should be smooth and energetic, with a deep gravitas. Should stay away from the stereotypical action movie trailer VO (too dark and rough) or too over the top cheesy. Focus on someone who can deliver arguably silly script in a dramatic and serious tone.
The Pandora Radio will run beginning September 1-December 3rd 2016
It would be 1 :30s radio spot with 5 unique tags to call out the different markets mentioned below.
We will have a :30 radio running in 5 local markets:
Attached can be found here:
***************************************************************************** 2016-07-28 18:07:23 GMT 2016-08-03 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 26 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 26 audition(s) and/or proposal(s) so far.
• Phone Patch AND
• Source Connect AND
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Corporate web site for this voice-seeker confirmed by Voice123
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.
This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.