Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
But the same challenges and siloed business systems that keep you up at night are also limiting your growth and profits.
Yes, you have rich user engagement and revenue data, but you can only see this once per day for your mobile users…separate from your print users.
You have two sales worlds too, Your ad sales reps are still bringing in the bacon from Madison Avenue, but more and more of your revenue is sold programmatically.
And the operations team is scrambling to pull campaign delivery & performance reports, while finance is forever creating reports and consolidations for month’s end.
That’s just half the battle.
Your consumers’ attention span is short and their choices vast. Not only must you give them the content they want, how they want it, but also where and when they want it.
Today it’s on a smartphone or a tablet. Tomorrow it’ll be Virtual Reality holograms coming out of wearables.
Oh, and hit them with too many ads or the wrong types of offer, and your users can give you the hand and churn out for good.
With NetSuite, you can see all of your data in one place – whether you’re making more revenue with programmatic or reps. Digitally on the mobile, video, online, or in print…it’s all there.
With platform integration, calculations of analytics like Customer Acquisition Cost and Lifetime value means you can put the relevant offers at the right frequency via the right channel in front of the right user.
Keep your PAYING customers happy with content they love, and your non-paying users can, well, watch ads until they are ready to say YES to a premium subscription.
Financially, you can organize this tidal wave of data by individual brand or for your entire business as a whole – in Dollars, Euros, Yens, Pesos or Rupees. Removing the magic from financial forecasting.
Happy Engaged Audience + Happy Advertisers = Happy CFO
With the NetSuite Media Publishing Edition, you balance engaged loyal audiences with profitable revenue operations, leaving no revenue or audience behind.
NetSuite. Let the cloud make it clear.
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