Project Main Details
2012-03-22 15:25:38 GMT 2012-03-26 10:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Meanwhile, Google and Facebook were becoming more and more attractive.
Yahoo! was risking a loss of 20% of their user base to other social media outlets.
So how could we get users to stick with the Yahoo! email overhaul and not bail on us?
Give Yahoo! email an immediate and powerful purpose.
At the same time Yahoo! was saying goodbye to its old email, The Office was saying goodbye to Michael Scott.
We figured his real-life diehard fans would like to say goodbye too.
So we gave them access to Michael Scott’s email.
Of course, it was the new Yahoo! email platform, and to write to Michael, his fans would have to use the new Yahoo!, too.
Over 100,000,000 Yahoo! users switched over to the new email
66% recommended Yahoo! to others
More than 416,000 unique visitors
3.8 million page views
Thousands of Facebook likes
In the end, Yahoo! got a big attitudinal boost and, more importantly,
Michael Scott got a big ego boost.
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