Project Main Details
2012-10-16 14:38:54 GMT 2012-10-18 14:00:00 (GMT -06:00) Central Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Who wears Wrangler 20X?
This helped us get to know our target. He’s between 18 and 39 years old. He wants to look good and also retain an authentic Western look. And he wants a jean that works with all wearing occasions, whether he’s roping in the arena, or hanging out with friends.
Now that our 20X consumer had an identity, we needed to give him a look.
Introducing the new Wrangler 20X logo.
Then we needed to get the word out about the new Wrangler 20X.
We started with ticketing.
Then created in-store displays and POS.
This is for the New 01 Competition jean.
Let’s take a closer look.
This is the New 01 Competition Jean.
Sits slightly the waist, has a relaxed seat, thigh and knee and it fits over the boots with the patch on the back.
Next we needed to find the perfect cowboys to represent the new Wrangler 20X.
Introducing Team 20X.
Now that we have our cowboys. We needed to show them off. So we put together an advertising campaign.
We first rolled out a website and a mobile website.
We also created web banners and radio.
Then we moved on to a print campaign.
We included QR codes on the ads that allow consumers to scan to go to our 20X mobile site to view a video about the new team members.
We created documentary videos that give the consumer a peek into the lives of our cowboys.
he new Wrangler 20X. Jeans made for in and out of the arena, supported by a fully integrated marketing campaign and a team of exciting new endorsees.
Wrangler 20X. Long Live Cowboys.
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