Project Main Details
2013-01-16 16:48:10 GMT 2013-01-18 18:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
We live in the era of big data. It is the fuel that runs business today.
At ********** we approach data differently to make marketing smarter, more efficient and relevant.
A consumer is not just a click, a transaction, address or single data points.
They are people. And people are all these things – and so much more. To drive a behavior change, you must connect people’s data points to their emotional attitudes.
********* has developed a Best in Class platform that connects our most dynamic data repositories of Amerilink, iBehavior and The Listening Platform with your customer data and even third-party data. This gives us hundreds or thousands of relevant attributes about a person.
We call this “The Whole Consumer.” And we can do this for every person in the United States.
The Whole Consumer platform gives you a full 360, inside-out, up-one-side and down-the-other view of your customers. It allows you to see what they THINK, SAY AND DO.
This revolutionary approach creates segments around people’s interests - not just where they live and how much they earn. And we know these interests by what they talk about, where they spend their money and whom they hang with online.
But that’s just the beginning: The Whole Consumer supercharges everything as we use it to breathe life into our “More Powerful Together” idea. As customers engage with us, we can gain even more knowledge that will help create smarter offer management.
We can build segmentation with both demographic and mindset information. We can identify those interest intersections between SCE and the customer to increase the value exchange. Plus, it can help to optimize channel mix, predict behaviors and even aid in new product development.
And because this data is being generated every minute of every day, we’ve created The Whole Consumer Dashboard. It uses the Wunderman measurement framework to take your company’s objectives and place them into KPI’s that measure trends and progress towards your success – in real time. This dashboard can be configured to meet the needs of any audience - from the C-suite to Marketing Manager.
At Wunderman, we push innovation and creativity everyday. The Whole Consumer is just the beginning. Let’s work together to Make Your Customers Worth More.
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