Project Main Details
2013-04-08 14:10:37 GMT 2013-04-10 17:00:00 (GMT -06:00) Central Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
GFX: Time lapse of sunrise over a work site.
VO: Let There Be Work.
GFX: Cut to a long shot of a worker (our hero) in the inner workings of a building.
Slow zoom and moody light. He is dressed in Wrangler Workwear.
VO: Let there be blue collars and steel toes.
GFX: Cut to tight, dramatic shots of worker’s face and torso as he moves.
VO: Let sweat soaked brows and back-breaking fortitude forever be with us.
GFX: Series of establishing cuts of our hero.
VO: Wherever there is freight to be moved, stuff to be fixed, or skyscrapers to be built—we say, Let There Be Work.
GFX: Wide, heroic shot of our hero.
VO: We are Wrangler Workwear. A brand built to meet the demands of hard working men.
GFX: Camera starts to zoom in to feature his back.
VO: We offer innovative work clothes that provide support where it’s needed and comfort where it counts.
GFX: ECU of Backside pleats as he moves. We see a graphic call out that features the icon and copy that reads: BACKSIDE PLEATS Expand to give you extra room when reaching or stretching.
VO: Work wear built to work, for work.
GFX: Cut between wide and tight shots. ECU of canvas. We see graphic call out that features icon and copy that reads: WORKWEAR CANVAS For jobs that require strong, durable comfort.
VO: Because we know work affords us the lives we want.
GFX: Our hero puts on a jacket. The camera finds Action Elbows. We see the icon and copy: ACTION ELBOWS Greater range in motion for areas needing more mobility.
VO: It puts food on tables and roofs over heads.
GFX: Man reaches up to grab gear. Camera finds Underarm Gussets. We see icon and copy: UNDERARM GUSSETS For greater range of motion while working.
VO: It fuels dreams and puts kids through college.
GFX: Man reaches down to grab a tool. Camera finds Inseam Gusset. We see icon and copy: INSEAM GUSSET For comfort when you bend, squat, lift or climb.
VO: It makes countries great and economies thrive.
GFX: Match cuts of our hero doing a three consecutive squatting moves—featuring the pant movement—but each time he is holding a different prop—like an HVAC tool bag, a large box, or a large plumbers wrench.
VO: So yes, Let there be Work.
GFX: Match cuts of our hero doing a three consecutive reaching up moves—featuring the elbow and arm movements—but each time he is holding a different prop—like an HVAC tool bag, a large box, or a large plumbers wrench.
VO: And let there be a brand built by hard work, to endure hard work.
GFX: Match cuts of our hero doing a three consecutive twisting moves—featuring his back—but each time he is holding a different prop—like an HVAC tool bag, a large box, or a large plumbers wrench.
VO: A brand that is a strong reflection of the men that wear it. A brand…
Super: Logo and tagline: Worthy of Work
VO: …Worthy of Work
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