What Happened to Warm

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Project Main Details

What Happened to Warm 
The script contains the core idea of the brand. It tries to capture the spirit of where staying warm has been in the past. We are rethinking Warm...we will provide hand combed cashmere without chemicals. Dyes are soy based. Everything organic.

I feel this should be inspirational. It should feel like a tech company. We want to feel innovating. We want the viewer to feel like we are making real positive social and environmental change. We want the client to feel like we are making progress. We want people to feel like we are changing the rules of the game. 
2012-03-02 16:34:34 GMT
2012-03-08 16:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project - USD 400
Training, business presentations, sales, and web sites
2 pages
English - USA and Canada
Young Adult Male OR Middle Age Male OR Senior Male
• Audio files must be delivered via email
• Deliver edited and finished voice tracks AND
• Add music
Not defined
This is a non-union project

Script Details

*** Please submit custom demo. 
Video script to capture the spirit of where staying warm has been in the past.

What happened to Warm?

We used to know what Warm was.

Wool, knitting, a little bit of styling.

We wore the same materials that warmed us in bed.

Warm was natural; Warm was something we could trust.

Warm was simple.

And somewhere along the way Warm got complicated.

It became more and more powerful. But in the process Warm got toxic.

We added chemical after chemical to clothing.

Convinced the more high tech everything became the better Warm became.

We made clothing with Polyethylene Terephthalate, plastic, soak fabric in fermaldehide.

Added water resistance with PFC’s

And started a dangerous love affair with dyes.

We became obsessed with acrylics, nylon, and polar fleece.

Forgetting warm shouldn’t be coated in fire retardant for safety.

We made Warm: Arctic, Super, Water Replant, and Ultra

And in doing so, we covered ourselves in chemicals whose effect on our health we don’t yet understand.

We let toxic dyes run into our water ways and pollute our food supply.

Suddenly we need to protect ourselves from Warm.

Winter clothing became a yearly shopping event, plastic clothing became a billion dollar industry, and it turned out synthetic fabrics fall apart easily.

It’s time to make Warm, warm again.

Warm doesn’t need to sacrifice warmth for safety.

Warm can be warm without the chemicals that show up in mother’s breast milk.

Warm can keep you warm without destroying rivers.

Warm can be free of toxins

Warm can have no consequences

Warm can be….warm.

Citizen Cashmere….Warm for All 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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