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Project Main Details
The concept is about spring in new england, and how this specific variety of Rhododendron appears everywhere at the first signs of spring. The video features "drive-by" shots of the PJM taken from inside a car. The PJMs pass by quickly and are in all different kinds of landscapes.
The voice talent should come across as young, friendly and upbeat and should appeal to a younger audience. The script should be livened up with an MTV-generation kind of feel, with out being too over the top and annoying. Light, warm, playful and feel-good.
Mar 19, 2008 17:32:15 (GMT -05:00) Eastern Time (US & Canada) Mar 26, 2008 10:34:29 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about
Project Parameters
• Audio files must be delivered via FTP
Script Details
****************
PJM Script - Final
When you’re cruising around the neighborhood every April, it’s always a pleasure to see all the bright purple flowering shrubs in the landscape. You know, like this one, and this one, and that one… Explosions of vibrant colors in April are just what Mother Nature ordered to snap us out of hibernation mode and into spring. The PJM Rhododendron, more than any other plant, signifies that life has once again returned to New England. Finally.
What most people don’t know, is that this plant did not even exist until about 50 years ago. Before it was introduced by ****************, there were few choices for early-season flowering plants that could handle the tough and unpredictable New England climates.
**************** is justifiably proud of the hundreds of plants we have created to extend the bloom season in New England, including many other colors of early-blooming rhododendrons. But no plant can beat the PJM for its time-tested hardiness and reliability to produce breathtaking color and distinctive foliage year after year. The welcome emergence of the PJM signifies that it is time to step outdoors again. It gets us all thinking about giving our gardens a little love.
Take the easy drive to Hopkinton this spring and play in our garden — full of purple PJMs and other colors of early blooming rhododendrons we have introduced through the years. You can’t miss them. They’re everywhere. Like right here, and right there, and those over there…
Happy Spring, from *************** Portion of the script provided for audition purposes only :
When you’re cruising around the neighborhood every April, it’s always a pleasure to see all the bright purple flowering shrubs in the landscape. You know, like this one, and this one, and that one… Explosions of vibrant colors in April are just what Mother Nature ordered to snap us out of hibernation mode and into spring. The PJM Rhododendron, more than any other plant, signifies that life has once again returned to New England. Finally.
What most people don’t know, is that this plant did not even exist until about 50 years ago. Before it was introduced by ****************, there were few choices for early-season flowering plants that could handle the tough and unpredictable New England climates.
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