Project Main Details
We are looking corporative videos. They consist in 21- 2-minute videos. Emotion and intention can be driven from the text.
Thank you for your interest.
2010-08-10 12:29:36 GMT 2010-08-12 11:00:14 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 75 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
***This is the full text from the first video, Please record only the first part for the audition. Building a winning portfolio of brands.
In order to achieve our 2020 Vision goals, we must drive our revenue through winning brands and a differentiated portfolio to compete in the complex bottled water landscape.
To have winning brands and portfolio, we identified a winning brand idea that set us apart.
************** helped us to define a clear direction to differentiate our portfolio.
Purity and quality form the foundation of our brands.
…as they come…
…from untouched nature in the case of mineral or spring waters...
… or are carefully purified in the case of processed waters…
We add more to water because we also unleash the liveliness of nature inside our products…
… so consumers feel more vibrant…
This helps differentiate our portfolio.
By unleashing the power of minerals to deliver superior hydration and detoxification benefits, we are making our mainstream brands more competitive.
Consumers around the world can enjoy our special source waters – and their unique taste, carbonation and mineralization characteristics – in brands they can relate to.
We also make our mainstream waters more appealing by capturing the taste of Mother Nature within the bottle… via fruits, herbs, flowers and more. We offer a full range of great-tasting, low-calorie waters.
Finally, we distill the essence of nature and science into enhanced water solutions that deliver great taste and help consumers feel more vibrant, alive and young.
We explored the intrinsic of our products to establish some points of differentiation over key adjacent categories.
We defined the values of our products. Our brands are pure, grounded in nature and high in quality and mineral content. The also are transparent, low in calories and offer detoxification benefits.
Water can be:
Carbonated or still…
Flavored from a natural origin…
Have ideally no more than 12 calories per 100 milliliters…
Contain a hint of color only from natural ingredients… and
Contain ingredients consumers associate with nature.
Water, in principle, should not include:
Or processes or ingredients consumers perceive as against nature.
Our water portfolio strategy should help us to build strong brands. Looking ahead, all new products should complement our existing portfolio and help consumers feel more vibrant, alive and youthful.
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