WU KPF Video Script

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Project Main Details

WU KPF Video Script 
This VO is for a business pitch. The music that will accompany the video will start slow and build the an eventual reveal of a new service be introduced. The characters name should be pronounced Rowheat (Rohit) Storyboards attached.
Attached can be found here:
2014-09-17 16:27:51 GMT
2014-09-19 15:00:00 (GMT -06:00) Central Time (US & Canada) 
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Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Training, business presentations, sales, and web sites
492 Words
English - USA and Canada
Young Adult Female OR Young Adult Male OR Middle Age Female OR Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
Not defined
This is a non-union project

Script Details

***custom demo required*** 
KPF has done a great job of providing money services for their grocery customers.

In 2015 and beyond we can take it to the next level and create an ownable platform building loyalty and attracting new customers all to move our customers from transactional to a true engagement relationship.

This is Rohit, he’s worried about his families finances, and rightfully so… our middle class is shrinking as more American adults are identifying as lower income.

As the lower income grows, so does general uneasiness about personal finances. 47% of of lower-income consumers feel poorly about their finances. Even higher-income consumers are starting to feel the stress as well…

We know Rohit’s financial stability starts with 3 pillars.

First Simplicity. (Pause)
Lower-incomes are appreciative of brands that get straight to the point with product pricing and details.

Second Community. (Pause)
Tie in locally to show we can become part of the neighborhood. Lower-incomes form a tight-knit community that relies on each other.

Third Value. (Pause)
Let them know that their money is being spent wisely and was the best choice and reward them with money saving offers. 
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