Project Main Details
2010-05-11 18:06:42 GMT 2010-05-18 17:00:00 (GMT -07:00) Mountain Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
1. You have a mission driven business
2. You want to participate in a “cause related marketing” campaign
3. You are working toward sustainability or fair trade in your business
4. You are an innovator or entrepreneur
5. You have a unique story to tell
6. You want to get more for your money
7. You want to use the internet
8. You cold benefit from cooperative marketing
******** empowers citizen / consumers to spend their money on products and services that will improve quality of life for people and the planet. ******** is designed to tell stories of socially responsible and sustainable businesses. We are about providing you leads to generate new business and data to help you analyze how you are perceived in the market. We support open and transparent communication. We support honest and clear communication.
Our take on Marketing
We believe that commerce is the vehicle that will most rapidly drive social change. We see entrepreneurism and reinvention as an expression of human creativity and want to inspire others to support your dreams..
We have 20 Years of Marketing Experience
Truthfully, marketing is “hit and miss”. There are no guarantees. We have developed a program that takes as much risk out of spending marketing dollars as humanly possible. The question is, “How much money are you willing to risk?”
Telling a Good Story
Every business attempting to do things better, cleaner and more responsibly has a story to tell. You are a hero.
Making a Good Story Interactive
Have you ever seen an expose and wanted to just scream? Have you ever seen a documentary and wanted to call a friend and tell them about your great discovery? Now, imagine if your story created a wide range of responses and you could be in conversation with all of them. Imagine you could build consensus with differing reactions to your story. Imagine if you could truly understand how your story perceived. This is interactive story telling, we call it a Branching Media Poll.
Branching Media on ******** is designed to break down complex issues into understandable chunks of information and narritave. When a participant clicks, they branch and end up in a track that speaks to them the way they want to be spoken to. We empower people.
Where it really gets interesting
If you ask a broad question with a limited answers it is very easy to polarize a group, but, within every polarized group there are always individuals that agree in the gray area. We find the gray area. This can be used transparently for a variety of marketing efforts and grass roots campaigns.
There is a fine line between green marketing and green-washing. Ultimately it is up to the consumer to decide if they believe your message. At ******** we understand that consumers are smart and media savvy. They can see an exaggerated marketing claim a mile away. We invite them to weigh in on your messaging.
15 Years in the Making
Our work, described above, contradicts what the experts say about internet marketing. dirt.com is designed to be different. We are ask our visitors to stay for much much longer than the average website. We invite them to spend time thinking and responding to complex issues. Our goal is to solve real issues and empower our members to pool their spending power to create positive social change using the free market. We combine entertainment, information and social action to add value for participants and advertisers alike.
A Completely Different Business Model
We are open, transparent and blur the lines between advertising and content. Your stories, in Branching Media Poll format will be a large part of the ********content. We will tell your stories. Our audience responds. You reply. True dialogue takes place. The individuals that participate with you in this conversation are your future customers, constituents and human social network. We help you make sense of it all.
Creating cost efficiencies through cooperative marketing
dirt.com brings non competitive brands together under the umbrella of citizenship, innovation and enlightened self interest. We promote business seeking to reach consumers in the following product categories: Food, Fashion, Beauty, Automotive, Building, Entertainment, Home Furnishings and Energy. The cooperative marketing program allows businesses to share ad space and reduce costs to promote your core values and drive the right internet traffic to your Branching Media Poll and your website.
The dirt.com website:
Section 1. Green Profiles / Listings
Our members have free green profiles where they are free to feature their work and can showcase their green, sustainable or fair trade products. Upload text and photos, create links to your website, receive ratings, inquiries and tweets.
Section 2. Project Walmart
Project Walmart is an ongoing project designed to take a close look at Walmart’s Sustainability Consortium and their green business practices.
Section 3. The Daily Dirt
The daily dirt is a blog on ******** that focuses on green business innovations and highlights stories and individuals related to a variety of topics. We “dig deeper” on issues related to a variety of themes such as Sustainable Gold, Organic Cotton, Packaging, Green Buildings, Use and Reuse, Supply Chain, Seafood, Farming, Manufacturing and more.
More about Profies and Free Listings
Listings: Your listings can be products, services, or information about you. You manage and maintain your listings and can edit or delete them at any time. The more listings you have, the better you will be ranked in google overall. Listings appear on your Green Profile and in other locations throughout ********. Listings create visibility for you on dirt.com and links back to your website.
Membership: You must be a member to create listings. Membership is free.
Editor Reviews: ******** staff write editor reviews
User Reviews: ******** visitors write user reviews
Ratings: Ratings are based on our “Green Scale”. You are given 1 - 5 stars on the fillowing critera are: Well Made, Healthy, Fair Trade, Could Change the World, Priced Right, and I would buy it.
Inquiry Forms: Inquiry forms allow visitors to request information from you about one of your listings.
GeoLocation with Google Maps: Your physical location can be mapped to a Google Map from a listing or via advanced search by zip code radius.
Creating your listing: Creating your listing is easy. 1. Register at ********. 2. Mouse over “My Green Profile” > Scroll down to “Add a listing to my Profile” and Selcet a category > Fill out the form and upload images.
Getting Featured: Pay or collect points to get a featured listing. The more you participate on dirt.com the more points you get. See the insert on our points system.
Featured Profiles: Pay or collect points to get a featured profile. See the insert on our points system.
Branching Media Polls: Do you have a story to tell? Tell it with a Branching Media Poll. What is a Branching Media Poll? 1. Tell Your Story. 2. Ask a Question. 3. Branch Presentation. 4. Repeat. 5 Find Consensus. 6. Gain new supporters, customers and constituents. See our insert on corporate sponsorship with Branching Media Polls.
Within every polarized group there is always a percentage of people that agree in the gray areas.
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