Project Main Details
This is a sales video for an upscale, glossy magazine in Saskatoon, Saskatchewan, Canada. The current video on our website is for a similar magazine in Regina, Saskatchwan.
The video is comprised of the story of how the magazine came about as well as demographic and other information, including graphs, charts and about 30 short video testimonials from clients. 2010-08-17 13:54:38 GMT 2010-08-19 12:10:56 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 0 0 7 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are more and more people with disposable income...from professionals...to trades-people.
There’s been a corresponding increase in demand for upscale products and services. As marketing and advertising professionals, we realized that the upscale and middle-income markets within the Saskatoon area wasn’t being serviced very well by existing media. We set out to change that.
Before we got started, we employed focus groups and analyzed what current media offered.
In order to give advertisers their best value, we knew that we needed to reach the largest number of people possible, for the least amount of money, while providing months of exposure.
So, when brainstorming ideas, we asked ourselves two questions: What would best serve advertisers and what would best serve consumers?
We found through credible research, that vision is the most important sense with respect to remembering advertising messages.
We also found that magazine advertising was the the most effective advertising medium, for a number of reasons:
1) Magazines are “Portable”...allowing consumers to read them at home, the office, or when they’re away.
2) One of the most impressive strengths of magazine advertising, is the “ENGAGEMENT FACTOR”... meaning people read magazines when they’re in the mood to, without any outside distractions. This makes magazine advertising more welcomed, vs that experienced with intrusive’ media!
3) Magazine readers tend to be “Innovators”...They’re consumers who are most open and active in trying new products and services, across a broad range of categories. They also tend to be “Super Influential Consumers” – the people whose advice on products & services are most trusted by their friends and family members.
4) Magazines also appeal to younger adults and women – those who make the most purchases, be it a home, furniture, new vehicles, or a big-screen TV!
5) Consumers trust magazine advertising the most – regardless of age.
6) Consumers enjoy magazine advertising more than advertising in any other media
7) Magazine ads have “built-in frequency!” Studies show that the average magazine ad is read 3.2 times per reader, unlike other media which is here today...and gone tomorrow!
9) Magazine advertising has the highest “Return On Investment”. In a study across 20 brands...
• There was an increase of 116% in dollar sales for those brands advertised in magazines vs those not advertised.
• There was an increase of 76% in sales volume for those brands advertised...
• ...And there as an 121% increase in brand penetration – or name awareness - for those advertised vs not advertised in magazines.
10) Magazine advertising by the major players in Canada increased an average of 90% from two years ago to last year... while decreasing ad spends in other media. Best Buy, for example, increased their magazine spend by a whopping 360%!
When designing our magazine, we realized that consumers want to know what’s happening locally in their city and that they also shop locally, so it made perfect sense to use local editorial about people, events, businesses and other organizations.
...And thus, Fine Lifestyles Saskatoon magazine was born.
Fine Lifestyles is a quarterly, glossy, upscale magazine, which show-cases Saskatoon and area’s Finest products and services.
First Group of Testimonials Here
We deliver an audience of approximately 45,000 of the most affluent readers in Saskatoon, Warman, Martensville and Corman Park.
We also deliver the middle-income consumer, while keeping advertising rates at a low level...
Our second mode of distribution includes thousands of Saskatoon hotel rooms, equating to approximately 20,000 estimated hotel readers every month.
For our third mode of distribution we deliver a copy to every doctor, dentist and optometrist office in Saskatoon, equalling another 20,000 readers/mth.
Our fourth mode of distribution can be found within every Welcome Wagon package in Saskatoon and area.
All of our magazines can be found for free on our website, with well over 10,000 hits per month!
Subscriptions are our 6th mode of distribution, which are very popular!
To ensure a very long shelf-life and high-usage, we’ve included three-month entertainment schedules that readers use as a resource, for some of the finer entertainment venues.
In all, Fine Lifestyles reaches over 90,000 readers every quarter. But, unlike other media, Fine Lifestyles will be kept around for many months, giving advertisers the frequency they need...with only one insertion...within one magazine...only once a quarter...all at a fraction of the cost of other media!
Second Group of Testimonials Here
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