Project Main Details
This voice over will be used for a PSA by the Vermont Department of Health about Point of Sale advertisements used by the Tobacco Industry.
Campaign Audience: The primary target audience for the campaign is parents in Vermont between the ages of 25 – 45. This audience is the most likely to care about this issue as they potentially have youth living at home.
Some Vermonters may not realize that children are exposed to large amounts of tobacco advertising in retail stores. This spot will show exactly where and what these youth are seeing from their point of view. Starting from a child’s point of view looking directly at a tobacco advertisement, the camera will be one continuous tracking shot that is pulling backwards, allowing the viewer to be gradually exposed to more and more of the “tobacco wall,” and eventually pulling out of the shot completely. 2014-08-16 00:08:26 GMT 2014-08-22 00:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 98 98 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 98 audition(s) and/or proposal(s) so far.
They see it when they buy a pack of gum…When their friends want a snack…
They see it when they join you on a quick stop along the way.
They see tobacco advertising all the time in Vermont retail stores. And it’s adding up.
The more your child sees these ads, the more likely they are to use tobacco when they get older.
Help end tobacco’s influence on Vermont’s kids.
Visit CounterBalanceVT.com (read: counter balance v t dot com)
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