VF 0299 Spring Summer Radio

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Project Main Details

VF 0299 Spring Summer Radio 
VO should be a female, age 30-40, with a warm, upbeat and happy. See Scarlett Johansson in the link below. In the first half
of this spot she has a warm, gentle voice while also offering a hint of sarcasm that would be at an appropriate level for our
commercial. (Please disregard the last half of the commercial where she enters a different more sexual voice)
Scarlett for Soda Stream:

1) The beginning of the spot needs to set the stage around the fact that we are lucky to live here as Floridians and encourage them to invite their friends to experience it themselves. Currently, this message is at the end and they would like to introduce it rather than end with the message.
2) “Hair tangling” is a good visual, although we’ll need to make sure the VO talent doesn’t struggle around this articulation. Several peeps from VF tried to read though and struggled articulating here.
3) VO feedback - agree, cannot go sexy. Keep it upbeat — a VO where you can hear her smiling.
Attached can be found here:
2014-04-19 00:28:09 GMT
2014-04-29 10:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Via Radio, Internet: Regional FAB Radio (Florida Only) in perpetuity ($500 per spot) 2 spots total one :60 & one :30.
60 Seconds
English - USA and Canada
Middle Age Female
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

custom demo required 
some of you may be thinking
“how does one Share. A. Little. Sunshine?”
Well, here’s some tips.
Try calling up that old college roommate of yours
and extending an invitation for a little hair tangling fun
air-boating through the Florida Everglades.
Text your favorite cousin on that farm up North
and suggest a change of scenery with some sea cows
instead of... well... cow cows.
Got a friend in need of a get-away?
Tell them to pack their bags because this weekend, you’re hitting the theme parks.
And while you’re at it, send a not so subtle message of persuasion
by taking a picture of yourself,
feet in the sand,
sipping a frosty beverage
as the sun sets over the ocean
bathing you in a fiery pink glow....
Then posting it with #LoveFL.
However you decide to Share A Little Sunshine,
the important part is that you do it.
Because keeping all this Florida sunshine to yourself,
well that’s just not fair. Not fair at all.

*This message sponsored by Visit Florida, the Florida Association of Broadcasters and this radio station. 
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