Project Main Details
Twist makes innovative smart products that are sophisticatedly engineered and thoughtfully designed. Twist aims to remove the barriers to having a smart home–prohibitive costs, labor-intensive setup/installation, complex use, and lack of value-driven functionality. The Twist Speaker, is a beautifully designed, high-quality smart LED light with a wireless speaker built in. For the first time, consumers can have a quality Airplay controlled speaker everywhere they can put a light bulb. No hubs, no wires, no extra clutter, and it’s completely portable when you move.
This is a humorous yet poignant lifestyle spot showing a couple living in an apartment, making it their own, and ultimately making it a home. We then focus on how TWIST can be a part of that home. The piece is narrative, but feels like a series of natural moments. The tone is light and appealing, showing a loving lifestyle that emphasizes the positive feeling of making your place feel like home. We'd like the VO to be from someone who’s slightly older (middle aged), with a distinct, slightly deadpan, but genuine tone. The music will light-hearted and simple but not quirky, with a hint of emotion.
VO Reference: https://www.youtube.com/watch?v=slyXHix8hLg&spfreload=10
Attached can be found here:
2015-05-13 18:27:27 GMT 2015-05-22 13:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 38 8 9 direct invitation(s) have been sent by the voice seeker resulting in 5 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 35 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 33 audition(s) and/or proposal(s) so far.
We OPEN ON a couple sitting on their couch mid-day, hanging out.
VO: This is your apartment...
WE CUT TO ESTABLISHING SHOTS OF THEIR APARTMENT. Getting a good wide shot of each area as well as inserts.
VO: Some would call it temporary. But to you, it’s more than that.
BEGIN MONTAGE: A series of moments showing the couple living their day-to-day lives in the apartment. The VO sets
VO: It’s where you sleep, it’s where you eat, it’s where you work, it’s where you laugh, it's where you love...
The couple sleeps in bed in the morning; she's the big spoon. They eat breakfast together. The boyfriend works at a home office desk he has set up; as he takes a sip of coffee, he spills some on his shirt. They watch something on TV at night, laughing really hard. They're in bed, cuddling and making out.
VO: It’s where you make the greatest discoveries, and some you wish you hadn’t...
She lifts up a couch pillow and finds change. He pulls a clump of hair out of the bathroom sink.
VO: It’s where you cook and clean...
She's cooking dinner; he picks up a bunch of their clothes around their bedroom and puts it all in a pile in the corner of the room.
VO: ...and where you sometimes fail at both.
They both stand in the kitchen, staring at a sink filled with dirty dishes. They sit at their kitchen table, eating take-out and having lively conversation.
VO: And at a certain point, it stops being just an apartment, and starts to feel like a home.
They stand on their fire escape, drinking wine at magic hour.
VO: TWIST is the perfect addition for the place you call home.
The couple twists in the lights into their various lamps in their apartment.
VO: It’s a light that changes color based on the time of day.
We see two shots where the light is predominant – one during the day, and one at night, showing the difference in colors.
VO: It’s also a speaker, so you can play music anywhere there's a light. And there’s no hub, no installation, no extra hardware. You can control it all from your phone.
They both lounge on the couch at night, reading. He takes out his phone and puts music on using Airplay. They bob their heads as they continue reading.
VO: Just TWIST, and make your apartment feel like a home.
In bed, they kiss each other goodnight, and he hits the lights, using the dimmer by his bedside. We end on a closeup of the light dimming off.
FADE TO WHITE TO REVEAL FINAL LOGO AND TITLE.
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