Tidy Cats Case Study

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Project Main Details

Tidy Cats Case Study 
The video will be a case study video for the brand *********. The video will be used on our agency website (hhttp://www.resource.com/case_studies/tidy-cats/) within the WORK section -- it will elevate the strength of the creative relationship we have with ********* and showcase some of our most successful work from 2013. We will be replacing the existing video (shown above) with the NEW version of the video. The animation will remain the same, but we will be replacing the VO. We are not currently happy with the VO from the animation above.
Attached can be found here:
2014-02-25 14:29:01 GMT
2014-02-28 08:50:25 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 23 audition(s) and/or proposal(s) so far.
Voice123 Note: Names, links, and contact information have been replaced by "*" symbols. If you have been invited to submit an audition or proposal for this project, you can sign in to see this information in full.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Via Internet: US National
220 Words
English - British OR English - USA and Canada
We're interested in a British accent for this particular piece; it is a nice to have and not a have
Young Adult Female
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

***Please submit a custom demo*** 
How do you get consumers to care about cat litter? Disarm them with creativity and a healthy dose of insight-driven humor.

We shook up the cat litter category by infusing wit and playfulness into everything ********* does.
From clever cat memes and creating the brand’s third-person “****” voice, to spoofing the pop cultural phenomenon Shark Week with Kitten Week and hijacking the Emmy’s with cat’s in formal wear and parody posters of Emmy nominated shows, people are liking, tweeting and sharing *********-related content by the tens of thousands. The brand has seen a massive increase in viral reach on Facebook and impressive spike in Twitter followers.

Continuing the trend of parody, we launched a series of commercials staring ********* Innovationist, *************** to share the news about ********* latest new product innovations. Since his introduction, ********* YouTube views have skyrocketed from a few thousand to several million.

Hans isn’t the only way we’re driving awareness. We’ve struck a unique partnership with YouTube web-celebs, Dude Perfect who have taken their trick shots to a whole new level.

With the infusion of consumer insights, a distinctive brand personality and unique voice, we’ve helped launch some of Purina’s fastest-growing products in over a decade and turned cat litter into a topic worth talking about. 
Voice123 Note: Names, links, and contact information have been replaced by "*" symbols. If you have been invited to submit an audition or proposal for this project, you can sign in to see this information in full.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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