The North Face 100 Campaign Documentation

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Project Main Details

The North Face 100 Campaign Documentation 
With the mission of driving outdoor exploration, North Face Philippines annually holds The North Face 100, the largest and toughest trail run in Asia. Attracting hundreds of the most seasoned runners from around the globe, an overwhelming amount goes into monitoring and analyzing all the data coming in from both online and in-store activities. This is a case-study for digital award.

The tone of this voice over must appeal to the hedonistic needs and wants of The North Face brand advocate. S/he is a bona fide fan of breaking boundaries in every possible game in life. As s/he dons the North Face brand, s/he is assured that s/he is able to reach new heights --even the impossible ones. 
2015-07-27 13:42:23 GMT
2015-07-30 12:36:33 (GMT +08:00) Perth 
Yes (click here to learn more about Voice123's SmartCast)
Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 6 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 100
Training, business presentations, sales, and web sites
English - USA and Canada
Young Adult Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

custom demo required  
With the mission of driving outdoor exploration, The North Face Philippines annually holds The North Face 100, the toughest trail run in Asia.

As seasoned runners coming from all around the globe, A LOT goes into setting up TNF 100.

Just like any event, you need to plan out your objectives, logistics, promotions, payments, marketing, and registrations.

And to track all these, you need piles of paperworks and manual inputs, 2 freaking worksheets, 3, 4, 5. Yeah, imagine yourself looking at those worksheets.

Looks cool? Not at all.

In fact, most businesses spend up to staggering 85% of their time just managing all those worksheets.

Now, the question is, how can you know everything without being all over the place? IMAGINE ALL THE DATA YOU NEED, ALL IN ONE PLACE!

Shake hands with The North Face thrillofthetrail.

A microsite with built-in dashboard that collects, manages, and analyzes data from all possible sources!
It tracks all your efforts both online and offline, and give you updates on expenses, revenue and everything you need to know, REAL TIME!

So, how is that possible?

A nonlinear marketing strategy plus first-rate tech innovation!

We set up all the data tracking parameters for online marketing efforts and devised a nonlinear strategy that would allow offline efforts and even in-store sales to become trackable.

What's more interesting, we utilized digital coupon codes to grow The North Face database, promote brand products and trigger repeat purchase in-store.

All these data available in one place!

The result?

An astounding 2.6M in total revenue and 480,000 leads value

Positive and real time customer care

4000% above industry standard for engagement rate

..more importantly,

a seamless integration and attribution of channels that really work for their business!

We decreased The North Face's time spent on managing data from 85% to almost 0%!

Now, The North Face can focus on things that really matter for their business just a click of a button. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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