Project Main Details
What you'll be reading for us is a script for a one-time-use campaign pitch to a design competition that we're entering. THe client is a well-known British fashion line looking to get their name out in the United States.
We're looking for an AMERICAN voiceover that conveys FUN in an INTELLIGENT and QUIRKY way.
NOTHING CAMPY, please. The brand, though known for its quirkiness, still regards itself as ultimately classy and probably would not appreciate anything too far from home.
******************************* 2013-03-12 02:53:15 GMT 2013-03-14 14:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Introducing Ted’s Drop, a British invasion to generate buzz in the loudest, funnest, and Teddest way possible.
We start with a countdown timer for the Ted Baker homepage, where it ticks towards a mystery event at an outdoor mall. There, we also install “Mini Ben” countdown clocks.
On the big day, we reveal an inflatable WWII bomber that flies over our mall. At t-minus zero, the bomb bays open and shower thousands of fashionably-clad plastic parachute men and women onto the crowds below.
Spectators keep the parachute dolls, whose handkerchief-fabric-chutes direct them to the nearby Ted Baker store. There, we use image recognition software to decode each parachute’s unique pattern to generate an instant discount promotion. Discounts range from a free accessory to a $1000 shopping spree.
From there, we activate Ted’s “Like Lottery.” In-store, people with parachutes are invited to share their story on facebook for additional discounts. We created an app to post content onto the Walls of parachute-bearers. Anyone who Likes these posts are automatically entered into a lottery. After one week, a winner is randomly selected to receive the same discount as the original poster.
So there you have it. By landing an invasion force in a seriously fun way, we make Ted Baker the talk of the town, a Brit worth getting to know and from whom you can always expect a good time.
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