Project Main Details
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It’s how we treat each other. And ourselves.
It’s being accountable. And making smart choices.
What does it mean to you?
For us, it’s a mission we take on every day.
A mission started nearly 25 years ago by the nation’s leading distillers to give a voice to the majority of Americans who drink alcohol responsibly.
And to lead the fight against drunk driving and underage drinking.
To make it easier for parents to guide a lifetime of conversations with their children about alcohol responsibility.
And to keep our roads safe from drunk drivers, offering proven solutions to stop impaired driving.
In the past year, our member companies led us to our new name, bold mission and fresh branding.
Our new name has opened doors.
We’ve earned accolades and support from our stakeholders.
We’ve built stronger relationships with our members and partners and paved the way for new ones too.
And we’ve sparked more than 2 million conversations during Alcohol Awareness Month in April alone and millions more throughout the year.
Reaching opinion leaders, parents and industry insiders through advertisements, blogs, videos and more.
And we’re not done yet.
In 2015 we will launch our new website, Responsibility.org, to connect our audiences to all of our programs and initiatives in a seamless and holistic way.
And we will continue to reach our audiences in new and impactful ways …
Helping families guide a lifetime of conversations about alcohol responsibility in the U.S. and all over the world.
And keeping the roads we all share safe from drunk drivers.
Safety, leadership, guidance, support….THAT’S what Responsibility means to us.
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