Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
[Camera dives through cup of chai to reveal overhead shot of rustic mortar and pestle with fresh-ground spices in basin (real, not illustrated)]
VO: Before they were ground fresh.
[Camera dives through bottom of mortar, ground spices “poof” are blown away to reveal illustrated backdrop/world]
VO: The spices in your chai were the stuff of legend.
[Silhouette of dragon with glowing belly, dragon breathes smoldering fire (black pepper)]
VO: Some were snatched from the bellows and the bite of magnificent beasts.
[Silhouette of cloaked conjurer who is gesturing toward the sky to control a rich, reddish brown cyclone (cinnamon)]
While others were conjured by those who dared to tame the forces of nature.
[Silhouette of elfin creature swinging on the branches of giant exotic trees, harvesting rich brown pods (vanilla)]
Others still were plucked from the limbs of the world’s most ancient keepers.
[Pan across illustrated backdrop, hinting a larger world with more stories to tell]
VO: Behind every flavor there’s a tale that’s as bold, rich, and unexpected as the spice itself.
[Visual pulls out to reveal the exotic setting was inside a box, and the flap closes to reveal the logo. Steaming cup of chai sits next to the box]
VO: And it’s all brought to life in your cup.
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