Project Main Details
But most people live in densely packed cities, burdened by congestion and pollution.
Mobility can be a powerful means for economic progress, and new social innovation movements are emerging to improve life for everyone.
Around the world, we’re facing new frontiers in how we get along, and get around. And Nissan has a bold role to play leading this next generation of mobility.
Take the Shared Frontier. We know private vehicle ownership is giving way to car sharing, on-demand mobility and delivery services. New values and technologies are enabling shared models to disrupt other industries across the world.
With AirBnB you can book a room anywhere, even where there are no hotels. In Kenya, mobile payments have become the norm. Community collaboration is beginning to solve major public health challenges.
And in the developed world, the sharing economy is creating new jobs, like part-time taxi services and co-working spaces where startups get started.
It’s a booming frontier, but all these solutions require users to individually manage life through a bunch of apps and profiles.
In the Integrated Frontier, technology connects data to our infrastructures, so users can manage less as the cloud manages more.
Public and private sectors are already investing in these big picture solutions, like managing energy and resource needs and introducing EV charging. Every time we take a Car2Go or strap on a wearable activity tracker, data about our transportation needs piles up. Large-scale rapid transit and flexible transportation are clearing up congestion.
Managing these increasingly complex systems is a big investment in the future, but it begs the question – is “Bigger/Faster/More” always better for our health and happiness, or can it become overwhelming?
Enter the Assisted Frontier, where more personalized data helps systems do more to meet individual needs.
Artificial intelligence can track our health in minute detail, bio-robotics can cater to specific disabilities, and smarter medicine can treat individuals instead of diseases.
As mobility becomes more personal, it’s less about just moving people around, and more about making things show up right where they’re needed. Increasingly automated vehicles take over the act of driving and give back free time.
Take this evolution one final step further, and you have the Adaptive Frontier – a world where even buildings are designed to be more temporary and mobile, shifting to meet the needs of the community.
Cars that seamlessly adapt from private to public to commercial use, widening opportunities and benefits. Dynamic spaces like pop-up businesses, housing that regenerates its own green space, and weather resilient communities that float during flood season.
Community engagement, health, wellness and equality come to the forefront.
By powering entire mobility systems, we can achieve this world. Mobility transforms from being part of the problem to a big part of the solution, through systems that offer choice and versatility for a more cohesive, happier planet, - built by Nissan.
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