Southern California Edison

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Project Main Details

Southern California Edison 
This is for internal purposes only and is not for Broadcast. The client is looking for a very warm and friendly voice. NO announcers.

There are three scripts total. Will most likely book this week and record next week.

Client would prefer talent come to recording studio in Santa Monica but we may be able to work around this. 
2010-06-09 15:38:08 GMT
2010-06-13 12:00:00 (GMT -08:00) Pacific Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 300
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Female
• Talent must record at a designated studio in a specified area OR
• Phone Patch
There are no special pre-, post-, or production requirements for this project.
The Voice Actor should have at least 2 years of experience in the voice industry.
This is a non-union project

Script Details

Voice Quality:
Not formal or "announcer-y."
Very natural and casual. Approachable, yet still retains a quasi-authoritative tone. Friendly, but not forced.

The client is looking for a very warm and friendly voice. NO announcers. 

VO: Meet Sandra Martinez. She’s 32, married to her high school sweetheart; and the two have a young son — who loves jumping on the couch!

Sandra thinks SCE is doing a good job, but honestly couldn’t tell you much more than that. She doesn’t really think about SCE often. Or what we offer.
Family is everything to this segment. So, it’s important for Sandra to set the right example on things like energy-efficiency for her son; and, to be seen as a good mother and community member. But, she really doesn’t know where to start?
The key is showing her how to embark on a smart energy lifestyle — and then making it easy for her. Show her the basics of what SCE is doing and, in turn, what we can do for her. Likewise, help her see that action can lead to positive recognition from her community and family.
Start a conversation. Speak to her like a neighbor, not a corporation. She hates when things are formal or too hard to understand, so give her simple solutions. Appeal to her via community and family. Consider using the internet as a strong vehicle for engaging her.

So, let’s recap the Aspiring Conservationist:

Make it easy, and she’ll make it her responsibility.

•Show her the basics of what SCE is doing, and what she can do.
•Speak to her like a neighbor or friend.
•Engage through family and community. Make her the hero of these groups.
•Offer simple solutions. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

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