Project Main Details
This project is a presentation video for a global family of consumer brands. The purpose is to educate executives about the power and importance of social media, and how to leverage user generated content to bolster their brands. The tone is youngish, hip, motivational, and Facebook-savvy - basically the opposite of a typical dramatic trailer. The pace is rather quick at a hard :90, leaving potential opportunities for dreaminess at the very top and bottom only. 2015-08-27 17:26:25 GMT 2015-09-18 20:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 17 12 1 direct invitation(s) have been sent by the voice seeker resulting in 1 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 30 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 16 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
WHERE COMMUNITIES UNITE AROUND COMMON PASSIONS…
AND IGNITE CHANGE.
EVERYTHING IS MEDIA.
CREATIVITY HAS BECOME COMMODITIZED.
CONTENT HAS BECOME DEMOCRATIZED.
CULTURE IS ON-DEMAND…
IN REAL TIME.
LIFE IS ALWAYS ON.
AND THE BRANDS THAT CONNECT AT THE SPEED OF CULTURE…
ARE THE BRANDS THAT WILL ALSO GET OUT AHEAD OF IT.
IT’S NOT ENOUGH TO REACT TO THE WORLD TODAY…
BRANDS HAVE TO LIVE IT.
GET OUT IN FRONT OF IT.
AT A MUCH FASTER PACE
TO EARN MEANING IN THE LIVES OF CONSUMERS.
THAT’S WHY WE’VE LAUNCHED
THE “CULTURAL CONNECTION” TEAM.
A CULTURALLY-OBSESSED GROUP OF EXPERTS THAT LIVE ON THE FOREFRONT
OF THE EMERGING LIFESTYLES
OF TODAY AND TOMORROW.
WE EXIST TO ABSORB
OF OUR CONSUMERS…
TO GIVE US
A COMPETITIVE EDGE
FOR OUR BRANDS.
WE FIND THE “CULTURAL GRAVITY”
THAT IS CHANGING OUR WORLD
AND BECOME THE CATALYST
AND INSPIRE OUR BRANDS
AND CREATE NEW WAYS TO DEEPEN THE RELATIONSHIPS
WITH THE PEOPLE WHO BUY THEM.
WE ARE THE CULTURAL CONNECTION TEAM.
WE LIVE AT THE SPEED OF CULTURE
AND LOOK AT THE WORLD AS IT’S “ABOUT TO BECOME”.
TO MAKE THE CONNECTIONS
THAT WILL KEEP PEPSICO
ON THE FOREFRONT
OF EMERGING LIFESTYLES
AND STEPS AHEAD
OF THIS HYPER-CONNECTED
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