Project Main Details
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You are not you when you are hungry!! - said…
Well… says everybody.
Now try to realize this...
In the USA - the country of the abundance of abundance -, 17 million children are going through periods of hunger.
Yes! You heard “Hunger” and “USA” in the same phrase.
Who are these kids?
Are they able to define their own selves with empty belly during their school vacations?
Feeding America is an organization that works to change this.
But not many north-americans know us neither the fact that in their country there are children going through hunger.
To change this, we decided to talk to people when they are...not themselves!
While they are hungry and waiting in line to buy food.
Skip the line, so a child won't skip a meal.
A campaign that offers hungry anxious americans the chance to skip the line in fast food restaurants and coffees. Just by purchasing a ticket...a special one.
You know kids… they can be pretty absurd and funny!
So we use their potential to attract laughs and we asked them:
“What do you wanna be when you grow up?”
And with the answers we designed SKIP IT.
People can buy it on vending machines or using their mobile devices.
The digital ticket can be chosen and also shared on social medias.
A Foursquare Badge stimulates people to check-in on places where "SKIP IT" is available.
And a website collects the most purchased stories and offers a map of the location of places that accepts "SKIP IT".
Simple as that, we help people to know the problem, do something about it and... of course… skip the line.
Skip a line and help to put this scenario behind.
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