Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Provide voice direction
with NBCU on a campaign leveraging
the***** properties to promote Comcast
Our plan was to reach business owners
and decision-makers during their leisure
time, and position****************** as a
leader in business solutions.
Our data found that those business
owners were more likely to be fans of golf,
soccer, baseball, and hockey.
*******sports portfolio was a perfect fit.
With TV and digital, we launched on Golf
Channel, the Regional Sports networks,
and NBC Sports Network.
We put together a program that could be
launched quickly and in phases.
The key to our success was to start
manageably, examine what was working
and what wasn’t, and build from there.
The plan would deliver great exposure
nationally and regionally, and feature
geographically relevant promotions to
Our first step was to create content
geared to our audience, so we made TV
spots focused on the business of sports.
From there, we brought in spots
customized for the Golf Channel and the
Regional Sports Networks.
And our local sales teams were able to
treat customers to a great experience
at ****tour events, using *************
hospitality and talent .
After the first year, we examined our
progress and adjusted the model, adding
some new elements like mobile and
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