Project Main Details
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
With more product and service selection…and more types of media with more personalized options…it’s a world where consumers are king. One where they have more opportunity to connect with more of what they love – and to tune out what they don’t.
Brands too are poised for opportunity. They’re able to reach customers in more meaningful ways. Yet, they must be careful not to get lost in the crowd.
Savvy brand managers know that to stand out – and to stay connected – they need both quantitative precision and a holistic view of their audience. They need partners like ************** who ask and answer the fundamental questions.
Who is the right audience and what do they need to hear? Are they best reached via television or social media? Which formats drive more purchase response…30 second spots or 15? How many online views lead to purchase…one? Five? More?
The question of communications optimization is not new. Early department store merchant John Wannamaker once observed: “Half the money I spend on advertising is wasted; The trouble is, I don’t know which half.”
What is different today is **************. Consider the power that comes from:
– Mapping over 231 million US consumers.
– Covering over 270 categories.
– And putting it all together into one integrated purchase behavior platform…The Operation Data Level™.
************** connects the media consumers saw – the causal data – with their resulting purchase behavior and attitudinal shifts – the response data. We apply our powerful and proprietary analytics to connect all the dots. The resulting picture reveals the relationship between brand communications and consumer behavior. So you gain the ability to manage your connections with your consumers more profitably.
************** puts this unprecedented, actionable insight into the hands of our partners and their clients with three core capabilities.
Through a process called [Audience Data Answer™, we answer the critical “W”s – WHO do you need to reach? WHAT do they need to hear? WHEN, WHERE and HOW?
With *************************, we enhance your ability to identify the messages and deliver the media that matter most to the consumers who matter most to your brand.
Have you employed the right strategy? Can you make it better? Return on Investment connects what your audience has heard with what they do as a result – both immediately and over time.
It all adds up, into a continuous virtuous cycle – one that enables optimal brand communication and activation. So, what you put in aligns more precisely with what you get out.
It’s sometimes said that if something were easy, everyone would do it. ************** has done the intensive background work to deliver the vital clarity that informs critical strategic and spending decisions. We have collected the data, powered it with precision analytics and connected it to you through our powerful partnerships. So you get tools and insights that are practical to use but powerful in their impacts.
As a result… you reach the right people with the right messages…provide the right experiences…and create more than just return on investment. You achieve return on relationship. Time after time.
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